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#ContentCatchUp: Making a case for video case studies
Sam Willet gravatar avitar

#ContentCatchUp: Making a case for video case studies

Author: Sam Willet | Posted on: 20 July 2018

The best blog I read this week was James G. Brooks’ guest piece on entrepreneur.com, in which he delivers five key benefits of video case studies. Of course my bias is evident here - I’m always suggesting this type of video. It can be hard to get your clients in front of camera, and I think that can be one of the main blockers for some companies, but the benefits are undeniable.

A couple of Brooks’ points struck a chord; ‘prospects need something to show their bosses’ and ‘case studies cut the salesperson out of the equation’. A case study video is such an easy way of showing the benefits of your services in a couple of minutes, and delivering it from your client’s mouth. Also, more and more people are looking for services online, and before they’ve found a good reason to speak to you, they probably won’t. A case study can give them that reason to get in touch.

Here are this week’s top reads:

content catch up


Previously, on the Ember Television Blog:

 

Content Marketing:

 

Video Marketing:

 

Infographics:

 

Thought Leadership:

 

Related content




Author: Sam Willet

Sam Willet gravatar avitar
Sam is a Producer and Client Manager at Ember Television. He has worked in online media since graduating with an MA in Film and TV from the University of Birmingham, and loves a good human interest story. You can contact him at [email protected] https://www.linkedin.com/profile/view?id=294919697&authType=name&authToken=k-zK&trk=prof-proj-cc-name https://twitter.com/ember_samw
#ContentCatchUp: Making a case for video case studies

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