#ContentCatchUp: Making a case for video case studies

The best blog I read this week was James G. Brooks’ guest piece on entrepreneur.com, in which he delivers five key benefits of video case studies. Of course my bias is evident here - I’m always suggesting this type of video. It can be hard to get your clients in front of camera, and I think that can be one of the main blockers for some companies, but the benefits are undeniable.

A couple of Brooks’ points struck a chord; ‘prospects need something to show their bosses’ and ‘case studies cut the salesperson out of the equation’. A case study video is such an easy way of showing the benefits of your services in a couple of minutes, and delivering it from your client’s mouth. Also, more and more people are looking for services online, and before they’ve found a good reason to speak to you, they probably won’t. A case study can give them that reason to get in touch.

Here are this week’s top reads:

Previously, on the Ember Television Blog:

• How to strike the right balance between personalised content and data protection

• Case study: Maths in Motion mini documentary series

• How video is shaping the future of online spaces

Content Marketing:

• 5 Essential Elements of Successful Content Marketing Strategies (Alexander de Ridder)

• Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Victor Ijidola)

• How Hiring a Professional Writer Improves Your Content Marketing (Chris Reid)

Video Marketing:

• How do Marketing and Advertising Professionals Feel about the Rapidly Evolving Video Landscape? (David Mason)

• Research Says This Type of Video Closes More B2B Sales (James G. Brooks)

• How to Optimize Your Use of Video for Every Social Channel (Chirag Kulkarni)

Infographics:

• SEO 101 – How It Can Help Your Business? (Jomer Gregorio)

• The Power of Plants in the Workplace (Angela Ash)

• A Simple Introduction to Investing (Jeff Desjardins)

Thought Leadership:

• 5 Traits of a True Thought Leader (Dillon Kivo)

• How to establish and Sustain Credibility as you Build Your Brand (Tony Welz)

• Unless You’re Doing These 5 Things, You’re Not a Thought Leader in Your Industry (Nicolas Cole)

Related content

• #ContentCatchup July 13th

• Six reasons why your business needs video

• How to use content as a lead magnet

Author: Sam Willet

Sam is a Producer and Client Manager at Ember Television. He has worked in online media since graduating with an MA in Film and TV from the University of Birmingham, and loves a good human interest story. You can contact him at [email protected] https://www.linkedin.com/profile/view?id=294919697&authType=name&authToken=k-zK&trk=prof-proj-cc-name https://twitter.com/ember_samw