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The best blog I read this week was James G. Brooks’ guest piece on entrepreneur.com, in which he delivers five key benefits of video case studies. Of course my bias is evident here - I’m always suggesting this type of video. It can be hard to get your clients in front of camera, and I think that can be one of the main blockers for some companies, but the benefits are undeniable.
A couple of Brooks’ points struck a chord; ‘prospects need something to show their bosses’ and ‘case studies cut the salesperson out of the equation’. A case study video is such an easy way of showing the benefits of your services in a couple of minutes, and delivering it from your client’s mouth. Also, more and more people are looking for services online, and before they’ve found a good reason to speak to you, they probably won’t. A case study can give them that reason to get in touch.
Here are this week’s top reads:
Previously, on the Ember Television Blog:
5 Essential Elements of Successful Content Marketing Strategies (Alexander de Ridder)
Research Says This Type of Video Closes More B2B Sales (James G. Brooks)
How to Optimize Your Use of Video for Every Social Channel (Chirag Kulkarni)
SEO 101 – How It Can Help Your Business? (Jomer Gregorio)
The Power of Plants in the Workplace (Angela Ash)
A Simple Introduction to Investing (Jeff Desjardins)
5 Traits of a True Thought Leader (Dillon Kivo)