#ContentCatchUp: Let the research be your guide

This week’s #ContentCatchup collates some recent research and advice from the experts to give your strategy a strong foundation. It’s important to keep an eye on trends and statistics to make sure your plan aligns with the way consumers are using online spaces, otherwise, you’ll miss out on the most effective ways to connect with them. Mobile usage, for example, continues to rise higher and higher - which means if you’ve not optimised your content for mobile-friendly viewing yet, you’re at risk of losing a big chunk of your potential audience.

Previously, on the Ember Television Blog:

• What marketers can learn from this year’s round of Super Bowl ads

• Case study: Creating the Birmingham Live launch video

• 15 great quotes to guide your content marketing strategy

Content Marketing: Content consumption keeps climbing..

• Gen Z are engaging with 10 hours of online content per day (Colm Hebblethwaite)

• Make sure you’re avoiding these 3 content marketing mistakes (Warren Fowler)

• And a bit of fun: What the Hogwarts houses can teach content marketers (Jane Fleming)

Video Marketing: More popular than ever..

• 80% of video fans will watch content via smartphones in 2018 (Internet Advertising Bureau UK)

• 10 reasons to focus your energies on video, in infographic form (Website Design Review)

• Social video marketing trends for 2018, also in infographic form (Mark Walker-Ford)

Infographics: Make use of those vivid visuals..

• 6 misconceptions about infographics (Mandi Rogier)

• How to put an infographic to work for your business (Karla Lant)

• Recent infographic trends include more 3D looks (Infographic Design Team)

Thought Leadership: Don’t underestimate your own voice..

• What is thought leadership, and when should your business use it? (Billie Beaver)

• 99 thought leaders share their advice on how to do it right (Yitzi Weiner)

• An interesting take: why social outsiders become thought leaders (Brianna Wiest)

Related content

ContentCatchup Feb 9th

7 tips for building trust

How to use video to help your prospects every step of the way

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.