content marketing, contentcatchup, Content Catchup, #ContentCatchUp, marketing, authentic marketing, video marketing, infographics, thought leadership, video marketing, marketing news, digital marketing, social media marketing
This week’s #ContentCatchup collates some recent research and advice from the experts to give your strategy a strong foundation. It’s important to keep an eye on trends and statistics to make sure your plan aligns with the way consumers are using online spaces, otherwise, you’ll miss out on the most effective ways to connect with them. Mobile usage, for example, continues to rise higher and higher - which means if you’ve not optimised your content for mobile-friendly viewing yet, you’re at risk of losing a big chunk of your potential audience.
Previously, on the Ember Television Blog:
Content Marketing: Content consumption keeps climbing..
Gen Z are engaging with 10 hours of online content per day (Colm Hebblethwaite)
Make sure you’re avoiding these 3 content marketing mistakes (Warren Fowler)
Video Marketing: More popular than ever..
80% of video fans will watch content via smartphones in 2018 (Internet Advertising Bureau UK)
10 reasons to focus your energies on video, in infographic form (Website Design Review)
Social video marketing trends for 2018, also in infographic form (Mark Walker-Ford)
Infographics: Make use of those vivid visuals..
6 misconceptions about infographics (Mandi Rogier)
How to put an infographic to work for your business (Karla Lant)
Recent infographic trends include more 3D looks (Infographic Design Team)
Thought Leadership: Don’t underestimate your own voice..
99 thought leaders share their advice on how to do it right (Yitzi Weiner)
An interesting take: why social outsiders become thought leaders (Brianna Wiest)