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Marketing is, at its heart, a creative endeavour, so it can often be useful to look for inspiration beyond the same range of listicles from time to time. From the journalistic newsroom to he YouTube backstage, this week’s #ContentCatchup is taking a few lessons from the experts in a wide range of creative fields. Here are this week’s top reads:
Previously, on the Ember Television Blog:
Content Marketing: Set your strategy..
What content marketers can learn from journalists (Julia Ogden)
Video Marketing: Visuals are vital..
A new solution for targeting ads inside video (Barry Levine)
4 video marketing secrets from the YouTube pros (Stephanie Heitman)
Infographics: Communicate creatively..
How infographics help your SEO (Fernando Biz)
How to use infographics to communicate with your customers (Will Yakowicz)
Thought Leadership: Trust an expert..
Thought leadership and video content go hand in hand (Frank Gannon)
Thought leadership vs SEO: which to prioritise (David Crane)
How to build your thought leadership presence in six steps (Heidi Davidson)