#ContentCatchUp: Information Inspiration

Marketing is, at its heart, a creative endeavour, so it can often be useful to look for inspiration beyond the same range of listicles from time to time. From the journalistic newsroom to he YouTube backstage, this week’s #ContentCatchup is taking a few lessons from the experts in a wide range of creative fields. Here are this week’s top reads:

Previously, on the Ember Television Blog:

• How to find your brand voice in five easy steps

• The beginner’s guide to LinkedIn Analytics

• How to use content as a lead magnet

Content Marketing: Set your strategy..

• What content marketers can learn from journalists (Julia Ogden)

• The shift from campaigns to content: How content consumption is changing (Nick Hajdu)

• 11 content marketing obstacles you may face this year and how to overcome them (Hugh Beaulac)

Video Marketing: Visuals are vital..

• The psychological perspective: Can video size affect campaign success? (Rachel Zalta)

• A new solution for targeting ads inside video (Barry Levine)

• 4 video marketing secrets from the YouTube pros (Stephanie Heitman)

Infographics: Communicate creatively..

• How infographics help your SEO (Fernando Biz)

• How to use infographics to communicate with your customers (Will Yakowicz)

• How successful non-profits use infographics (Easelly)

Thought Leadership: Trust an expert..

• Thought leadership and video content go hand in hand (Frank Gannon)

• Thought leadership vs SEO: which to prioritise (David Crane)

• How to build your thought leadership presence in six steps (Heidi Davidson)

Related content

ContentCatchup May 18th

Cambridge Analytica fallout: The future of social media marketing

What marketers can learn from this year's round of Superbowl ads

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.