#ContentCatchUp: Inbound in vogue

Inbound marketing strategies, particularly video marketing, have been dramatically rising in popularity for a number of years now. And from the stats they continue to produce, it looks like they won’t be going anywhere anytime soon, either. In the fallout of Cambridge Analytica and GDPR regulation, it will be particularly interesting to see if brands who have been sleeping on these methods will start to see their potential as secure and effective strategies that don’t rely on collecting data to get results. One thing’s for sure: if you’re already committing plenty of resources to content/ video marketing, you’ve got a great head start.

Here’s this week’s top reads:

Previously, on the Ember Television Blog:

• How to create audience personas

• Cambridge Analytica fallout: The future of social media marketing

• The beginner’s guide to Twitter Analytics: What to measure and how to do it

Content Marketing: Inbound is in..

• Content marketing costs 62% less than outbound and generates 3x the leads (Will Corry)

• Why Authenticity is driving a content marketing revolution (Jayson DeMers)

• A great break-down of two big buzzwords: Is content marketing the new SEO? (Digital Marketing Institute)

Video Marketing: Valuable and versatile..

• The importance of video marketing: stats and strategies (Douglas Karr)

• It’s time for marketers to lean into interactive video (Eddie Tomalin)

• Infographic: The rise of video marketing (David Wallace)

Infographics: Creative communication..

• Why infographics are irresistibly popular (Anthony Dejolde)

• How to use infographics as a marketing tool (Keep It Local)

• Data visualisation 101: how to choose the right chart or graph (Jamie Oetting)

Thought Leadership: Lead the charge..

• A realistic take on the value of thought leadership (Chris Worthington)

• Deconstructing the vagueness of ‘thought leadership’ (Benyamin Elias)

• 10 examples of thought-leading content (Rob Steffens)

Related content

ContentCatchup April 13th

Marketers must start thinking like publishers

15 great quotes to guide your content marketing strategy
 

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.