#ContentCatchUp: How to survive the robot revolution

Marketing technology has been developing in fascinating ways in the last few years - from digital assistants to predictive purchasing, to automatic content creation, it seems that the digital is invading our lives in more intimate ways every day. These changes and the future developments they promise have inspired reactions ranging from outright terror to impatient excitement - but no matter what your feelings are, we’re all going to have to adapt to a world increasingly shaped by these technological advances sooner or later (and it just might be sooner).

This week our #ContentCatchup is taking a look at some of the newest tech developments in the marketing world, so you can get to work on future-proofing your strategy. Make sure you give it a read, because you’ll want to be ready for when next week’s post is beamed straight to the implant in the back of your brain. (Just kidding. For now...)

Previously, on the Ember Television Blog:

• How to optimise your videos for the most popular social platforms

• 6 things that set the best videos apart

• 5 content marketing mistakes that turn off audiences

Content Marketing: Marketing to machines..

• Can artificial intelligence create content as well as a human? (Mike O’Brien)

• Here’s how to survive the search revolution (Axel Steinman)

• How to future-proof your digital strategy (Emma Thompson)

Video Marketing: Tech take-over..

• How video marketing is changing the face of web marketing (Victoria Howes)

• 360 video ads boost purchase intent by 7% (Erica Sweeney)

• More video trends set to skyrocket in 2018 (Nancy Grace)

Infographics: Information innovation..

• Social is becoming all visual - here’s how to adapt: infographic (WebDAM)

• How to create visual content that builds empathy with your brand (Anna Fox)

• 8 creative ways to visualise your brand’s story (Vomela)

Thought Leadership: Defining the digital..

• Only 12% of creative directors are female. Do we have to fight robots for our jobs now too? (Imogen Tazzyman)

• 10 industry thought leaders on the digital transformation (Edwin Miller)

• Ready for a transhuman future? Our attitudes about technology’s role in our lives might be in for an update (John Nosta)

Related content

ContentCatchup March 9th

The robots are taking over! How A.I. is changing content marketing

How Google Analytics works and why it’s a digital marketer’s best friend

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.