content marketing, content catchup, ContentCatchup, #ContentCatchUp, digital marketing, marketing news, content marketing news, marketing blog, video marketing, online video, video, social media, social media marketing, SEO, infographics, how to do content marketing, thought-leadership, how to become a thought leader, website traffic, increase traffic, how to boost traffic
There are few moments more frustrating for a marketer than when you put in the work to create great content - but you just don’t see the results you’re looking for. You’ve done your research, you’ve ticked all the boxes, but you’re still not getting the website views or sales conversions you’re after. So what’s going wrong?
A problem with some businesses we see is that they’ve not kept up their website maintenance to make it sufficiently visible to online users, or to retain them once they’re on the site. As anyone who’s glumly looked at their home-page bounce rate before will tell you, it doesn’t take a lot to put users off. Whether it’s an awkward colour scheme, messy SEO work, or too much text - you’ve got to make sure nothing sabotages that first impression.
With that in mind, this week’s #ContentCatchup focuses on how you can fix these website woes and give your traffic the boost it needs...
Previously, on the Ember Television Blog:
Content Marketing: Creative content can’t make up for poor web work..
Video Marketing: Hit play at every stage of the funnel..
Your website doesn’t just need a video, it needs video content (Smart Insights)
Video marketers grow revenue 49% faster (Nickel City Graphics)
5 optimisation tips to improve your YouTube rankings (Ann Smarty)
Infographics: Linkable, likable, lead creators..
The psychology of colours made simple (Creative Market)
Infographics are serious ‘link-magnets’ (Neil Patel)
Consider re-purposing your content into infographics (Lilach Bullock)
Thought Leadership: All eyes back on you..
How to create thought leadership that drives results (Michael Brenner)