#ContentCatchUp: Get yourself a traffic jam

There are few moments more frustrating for a marketer than when you put in the work to create great content - but you just don’t see the results you’re looking for. You’ve done your research, you’ve ticked all the boxes, but you’re still not getting the website views or sales conversions you’re after. So what’s going wrong?

A problem with some businesses we see is that they’ve not kept up their website maintenance to make it sufficiently visible to online users, or to retain them once they’re on the site. As anyone who’s glumly looked at their home-page bounce rate before will tell you, it doesn’t take a lot to put users off. Whether it’s an awkward colour scheme, messy SEO work, or too much text - you’ve got to make sure nothing sabotages that first impression.

With that in mind, this week’s #ContentCatchup focuses on how you can fix these website woes and give your traffic the boost it needs...

Previously, on the Ember Television Blog:

• 6 things that set the best videos apart

• 5 content marketing mistakes that turn off audiences

• What marketers can learn from this year’s round of Super Bowl ads

Content Marketing: Creative content can’t make up for poor web work..

• Investing in marketing but not seeing results? The problem could be your landing pages (Laura Collins)

• How to actually analyse your website SEO and make sure it’s working (John Hughes)

• A 30 minute listen worth your time: how to attract more traffic to your site (Janet Murray)

Video Marketing: Hit play at every stage of the funnel..

• Your website doesn’t just need a video, it needs video content (Smart Insights)

• Video marketers grow revenue 49% faster (Nickel City Graphics)

• 5 optimisation tips to improve your YouTube rankings (Ann Smarty)

Infographics: Linkable, likable, lead creators..

• The psychology of colours made simple (Creative Market)

• Infographics are serious ‘link-magnets’ (Neil Patel)

• Consider re-purposing your content into infographics (Lilach Bullock)

Thought Leadership: All eyes back on you..

• How to create thought leadership that drives results (Michael Brenner)

• The value of using thought leadership on social media (Mick Yates)

• Be wary of these 13 thought leadership missteps that can hurt your brand (Forbes)

Related content

ContentCatchup March 2nd

How Google Analytics works and how to use it

Video content works, but ignore analytics at your own peril

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.