#ContentCatchUp: Evolving the conversation

If you only have time for a couple of clicks this week make sure you take a look at Jason Miller’s piece on the ‘content marketing conversation,’ and Tom Ferry’s discussion video on modern video marketing strategy. Both take a smart look at the state of the marketing industry today, considering where its come from and where it’s going and why. 

Getting to grips with the wealth of digital opportunities now available can be a steep learning curve as it is, and it’s easy to become complacent once we feel that we’ve finally gotten the hang of it. But what worked yesterday may not work today, and what didn’t work today may still work tomorrow. It’s important not to forget that this field is still growing and expanding at a rapid rate, and keeping well-aware of changes as they develop will be vital for ongoing success.

Here are this week’s top reads:

Previously, on the Ember Television Blog:

• The dos and don’ts of building your brand on social media

• What happens in pre-production and why do I need to pay for it?

• How to strike the right balance between personalised content and data protection
  

Content Marketing: 

• Consumer 2.0 - How the internet changed everything (Abe Smith)
  

• It’s time for the content marketing conversation to evolve (Jason Miller)
  

• Your content marketing needs content gap analysis: here’s how to do it (Will Francis)
  

Video Marketing: 

• Why brands are using video marketing in 2018 [infographic] (Digital Agency Network)
  

• Video marketing strategies to captivate a modern audience [video] (Tom Ferry)
  

• 12 inspiring video marketing campaigns (James Phoenix)
  

Infographics: 

• An introduction to infographics for business marketing (Baylor Cherry)
  

• 5 creative ways to use infographics as a powerful tool in your business (Easelly)
  

• Some inspiration from the best infographics on the web (Infographics Archive)
  

Thought Leadership: 

• How thought leadership differs from being a brand influencer (Business2Community)
  

• 3 questions that will improve your thought leadership strategy (John Hall)
  

• How to use content marketing to become a thought leader (Dario Supan)
  

Related content

#ContentCatchup August 3rd

How video is shaping the future of online spaces

How to use content as a lead magnet

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.