content marketing, content catchup, ContentCatchup, #ContentCatchUp, digital marketing, marketing news, content marketing news, video marketing, online video, video, social media marketing, SEO, infographics, how to do content marketing, thought-leadership, social media terms, terminology, social media jargon, marketing terminology, marketing terms, marketing jargon, production company
With the supply of online content increasing at the exponential rate that it is, new strategies and new terms to go along with them are constantly being developed by marketers. Inspired by our most recent blog from Ember producer Sam Willet (What is a recce and why does my video need it?), this week’s #ContentCatchup focuses on breaking down some of this new-fangled marketing jargon to identify the core content principles behind it.
Here are this week’s top reads:
Previously, on the Ember Television Blog:
Content Marketing: Digital definitions..
Stories, Filters, and Bots: Explaining some of the newest social jargon (Monina Wagner)
6 digital marketing terms to enhance your sales approach (Steve Bookbinder)
What is bounce rate and does it really matter to content marketing? (Felicity Blance)
Video Marketing: More to it than meets the lens..
Getting started with video marketing (Kathy Grosskurth)
How it works and three reasons your business should be using it (Neil Patel)
6 video marketing basics for novices (Office Hacks)
Infographics: Graphics from the ground up..
The basic principles of graphic design (Bodan Sandu)
How to use infographics as a small business (Neil Dagger)
How infographics work to tell a story (Jess Foley)
Thought Leadership: That business buzzword..
What actually is thought leadership? (Heidi Thorne)
What is the ‘content shock’ and how does it relate to thought leadership (Longitude)
What’s the difference between a ‘thought leader’ and a ‘social media influencer’? (The Filipino Times)
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"We were delighted with the speed, efficiency and reliability with which the Ember Television team produced our video."
"Ember worked incredibly well under the pressure of a tight deadline and a difficult brief."
"Ember Television should be commended for appreciating the needs of their clients and the 100% commitment they give to projects."
"There is no question that... we have strengthened the impact of our messages, it has made it easier to communicate and engage with clients and has been well received."