content marketing, content catchup, ContentCatchup, #ContentCatchUp, digital marketing, marketing news, content marketing news, video marketing, online video, video, social media marketing, SEO, infographics, how to do content marketing, thought-leadership, social media terms, terminology, social media jargon, marketing terminology, marketing terms, marketing jargon, production company
With the supply of online content increasing at the exponential rate that it is, new strategies and new terms to go along with them are constantly being developed by marketers. Inspired by our most recent blog from Ember producer Sam Willet (What is a recce and why does my video need it?), this week’s #ContentCatchup focuses on breaking down some of this new-fangled marketing jargon to identify the core content principles behind it.
Here are this week’s top reads:
Previously, on the Ember Television Blog:
Content Marketing: Digital definitions..
6 digital marketing terms to enhance your sales approach (Steve Bookbinder)
What is bounce rate and does it really matter to content marketing? (Felicity Blance)
Video Marketing: More to it than meets the lens..
Getting started with video marketing (Kathy Grosskurth)
6 video marketing basics for novices (Office Hacks)
Infographics: Graphics from the ground up..
The basic principles of graphic design (Bodan Sandu)
How to use infographics as a small business (Neil Dagger)
How infographics work to tell a story (Jess Foley)
Thought Leadership: That business buzzword..
What actually is thought leadership? (Heidi Thorne)
What’s the difference between a ‘thought leader’ and a ‘social media influencer’? (The Filipino Times)