#ContentCatchUp: Core content principles

With the supply of online content increasing at the exponential rate that it is, new strategies and new terms to go along with them are constantly being developed by marketers. Inspired by our most recent blog from Ember producer Sam Willet (What is a recce and why does my video need it?), this week’s #ContentCatchup focuses on breaking down some of this new-fangled marketing jargon to identify the core content principles behind it.

Here are this week’s top reads:

Previously, on the Ember Television Blog:

• What is a recce and why does my video need it?

• How to optimise your videos for the most popular social platforms

• 6 things that set the best videos apart

Content Marketing: Digital definitions..

• Stories, Filters, and Bots: Explaining some of the newest social jargon (Monina Wagner)

• 6 digital marketing terms to enhance your sales approach (Steve Bookbinder)

• What is bounce rate and does it really matter to content marketing? (Felicity Blance)

Video Marketing: More to it than meets the lens..

• Getting started with video marketing (Kathy Grosskurth)

• How it works and three reasons your business should be using it (Neil Patel)

• 6 video marketing basics for novices (Office Hacks)

Infographics: Graphics from the ground up..

• The basic principles of graphic design (Bodan Sandu)

• How to use infographics as a small business (Neil Dagger)

• How infographics work to tell a story (Jess Foley)

Thought Leadership: That business buzzword..

• What actually is thought leadership? (Heidi Thorne)

• What is the ‘content shock’ and how does it relate to thought leadership (Longitude)

• What’s the difference between a ‘thought leader’ and a ‘social media influencer’? (The Filipino Times)

Related content

ContentCatchup March 16th

15 great quotes to guide your content marketing strategy

Spot the paid-for-promotion: What you need to know about influencer ads

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.