#ContentCatchUp: Connect the dots

Content marketing seems to be at the centre of many different threads these days. It’s ideal for giving your SEO a boost, it provides more pathways to sales, and it offers a wealth of opportunities to implement thought leadership. In an ever more interconnected world, it makes sense that your marketing efforts should feel the same - and it all starts with a good content strategy.

Here are this week’s top reads:

Previously, on the Ember Television Blog:

• The beginner’s guide to LinkedIn Analytics

• How to use content as a lead magnet

• Serialised marketing: Leave them wanting more

Content Marketing: Potential and possibilities..

• New research: Content marketing can bridge the divide between sales and marketing (Sean Callahan)

• What will the next big shift in content marketing look like, and are we ready for it? (Jayson DeMers)

• Influencer marketing vs. Content marketing: Which is right for your brand? (Shane Barker)

Video Marketing: Start filming, start getting results..

• Why you should be using video marketing and how to get started (William Baker)

• How to measure the ROI of your video campaigns (Evelyn Timson)

• 6 steps to creating a video marketing strategy that works (Hila Nissim)

Infographics: Information insights.. 

• How to make your infographics stand out (Laura Forer)

• 8 types of infographic and when to use them (Michael O’Neill)

• How to use infographics for link building (Vikas Agrawal)

Thought Leadership: Think ahead..

• 3 myths about thought leadership that are holding you back (Shama Hyder)

• Content hubs could be the linchpin between thought leadership and content marketing (Ben Harrison)

• 6 questions to help you build thought leadership into your marketing strategy (Jennifer Zottola)

Related content

ContentCatchup May 4th

How to optimise your videos for the most popular social platforms

5 content marketing mistakes that turn off audiences

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.