content marketing, content catchup, ContentCatchup, #ContentCatchUp, digital marketing, marketing news, video marketing, video, social media marketing, infographics, how to do content marketing, thought leadership, production company, video production, social media, social media marketing
Content marketing seems to be at the centre of many different threads these days. It’s ideal for giving your SEO a boost, it provides more pathways to sales, and it offers a wealth of opportunities to implement thought leadership. In an ever more interconnected world, it makes sense that your marketing efforts should feel the same - and it all starts with a good content strategy.
Here are this week’s top reads:
Previously, on the Ember Television Blog:
Content Marketing: Potential and possibilities..
New research: Content marketing can bridge the divide between sales and marketing (Sean Callahan)
What will the next big shift in content marketing look like, and are we ready for it? (Jayson DeMers)
Influencer marketing vs. Content marketing: Which is right for your brand? (Shane Barker)
Video Marketing: Start filming, start getting results..
Why you should be using video marketing and how to get started (William Baker)
How to measure the ROI of your video campaigns (Evelyn Timson)
6 steps to creating a video marketing strategy that works (Hila Nissim)
Infographics: Information insights..
How to make your infographics stand out (Laura Forer)
8 types of infographic and when to use them (Michael O’Neill)
How to use infographics for link building (Vikas Agrawal)
Thought Leadership: Think ahead..
3 myths about thought leadership that are holding you back (Shama Hyder)
Content hubs could be the linchpin between thought leadership and content marketing (Ben Harrison)
6 questions to help you build thought leadership into your marketing strategy (Jennifer Zottola)
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