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#ContentCatchUp: Coherency and consistency
Chloe Edgley gravatar avitar

#ContentCatchUp: Coherency and consistency

Author: Chloe Edgley | Posted on: 26 April 2018

The news that industry leaders are seeking a more ‘coherent’ approach to content marketing comes this week alongside many articles discussing ‘best practice’ techniques for marketers, as well as calls for more authentic approaches. Whether you take a cynical view on the idea that marketing can be ‘authentic’ or not, it’s clear that honesty really does pay with the majority of consumers - and it seems to be the only road to survival as the industry recovers from the fallout of Big Data scandals. And content marketing, with its emphasis on entertaining and informing over selling, really is the perfect way to travel that road.

Here’s this week’s top reads:

Content marketing news


Previously, on the Ember Television Blog:


Content Marketing: 
Establishing standards and solutions..


Video Marketing: Entertain and engage..


Infographics: Informative insights.. 


Thought Leadership: Think carefully..


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ContentCatchup April 20th

5 content marketing mistakes that turn off audiences

What is authentic marketing?



Author: Chloe Edgley

Chloe Edgley gravatar avitar
Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.
#ContentCatchUp: Coherency and consistency

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