content marketing, content catchup, ContentCatchup, #ContentCatchUp, digital marketing, marketing news, GDPR, video marketing, video, social media marketing, SEO, infographics, how to do content marketing, thought-leadership, production company, video production, authentic marketing
The news that industry leaders are seeking a more ‘coherent’ approach to content marketing comes this week alongside many articles discussing ‘best practice’ techniques for marketers, as well as calls for more authentic approaches. Whether you take a cynical view on the idea that marketing can be ‘authentic’ or not, it’s clear that honesty really does pay with the majority of consumers - and it seems to be the only road to survival as the industry recovers from the fallout of Big Data scandals. And content marketing, with its emphasis on entertaining and informing over selling, really is the perfect way to travel that road.
Here’s this week’s top reads:
Previously, on the Ember Television Blog:
Content Marketing: Establishing standards and solutions..
Content marketing best practices you should be following (Nantale Muwong)
Video Marketing: Entertain and engage..
60 video marketing stats you need to know for 2018 (Lemonlight Media)
Infographics: Informative insights..
5 clever ways to generate more leads with infographics (Infographic Design Team)
10 overlooked benefits of using infographics as a communication aid (Christopher Pappas)
Thought Leadership: Think carefully..
Thought leadership isn’t just about being famous or well-known (Lisa Kay Solomon)