#ContentCatchUp: Coherency and consistency

The news that industry leaders are seeking a more ‘coherent’ approach to content marketing comes this week alongside many articles discussing ‘best practice’ techniques for marketers, as well as calls for more authentic approaches. Whether you take a cynical view on the idea that marketing can be ‘authentic’ or not, it’s clear that honesty really does pay with the majority of consumers - and it seems to be the only road to survival as the industry recovers from the fallout of Big Data scandals. And content marketing, with its emphasis on entertaining and informing over selling, really is the perfect way to travel that road.

Here’s this week’s top reads:

Previously, on the Ember Television Blog:

• Case study: Sleek and smart motion graphics video

• How to create audience personas

• Cambridge Analytica fallout: The future of social media marketing

Content Marketing: Establishing standards and solutions..

• These industry leaders want to ‘bring coherence’ to content marketing (Sara Jerde)

• Content marketing best practices you should be following (Nantale Muwong)

• 2018 content marketing roles and aims are very different from what they used to be - has your business adapted? (Viviennek Neale)

Video Marketing: Entertain and engage..

• 60 video marketing stats you need to know for 2018 (Lemonlight Media)

• Video content represents pure connectivity - and your business needs it (William Craig)

• 16 experts weigh in on the top video trends to come (Mike Clum)

Infographics: Informative insights.. 

• 5 clever ways to generate more leads with infographics (Infographic Design Team)

• Why infographics are still relevant, and how to make yours stand out (Laura Forer)

• 10 overlooked benefits of using infographics as a communication aid (Christopher Pappas)

Thought Leadership: Think carefully..

• Thought leadership isn’t just about being famous or well-known (Lisa Kay Solomon)

• A panel of experts discusses thought leadership trends to come in 2018 (Kim Barnes)

• 10 of the biggest thought leadership mistakes to avoid (Wendy Marx)

Related content

ContentCatchup April 20th

5 content marketing mistakes that turn off audiences

What is authentic marketing?

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.