content marketing, content catchup, ContentCatchup, #ContentCatchUp, digital marketing, marketing news, content marketing news, marketing blog, video marketing, online video, video, social media, social media marketing, SEO, infographics, how to do content marketing, thought-leadership, how to become a thought leader,
‘Quality over quantity’ is an old adage you’re probably tired of hearing as a marketer, so forgive us for throwing it your way one more time this week. Sometimes it really is just what all the signs point to.
This week’s #ContentCatchup shows that it’s time we stop overwhelming audiences with hundreds of lacklustre posts every day and instead spend more time on that one article or video that might catch fewer viewers, but will seriously intrigue the ones it does attract and have a real chance of generating a lead from them. It’s also time to catch up to the modern world of SEO: less link-crazed, keyword-stuffed, tagged-to-the-nines posts, and more content that contains specific information targeted at specific audience needs.
Previously, on the Ember Television Blog:
Content Marketing: Let’s stop overwhelming audiences..
Are keywords still relevant for SEO in 2018? (Simon Ensor)
Slow down! Make less and better content (Sarah Greesonbach)
Video Marketing: Ch-ch-ch-changes...
What you need to know about how mobile video is changing (Moshe Vaknin)
Infographics: Make ‘em pop..
Design Inspo: This year’s Oscar Pop! Challenge from Shutterstock (Graeme Allister)
The one thing that can make a big difference in your infographics (Jelian Devanesan)
How to solve classic business problems with infographics (Mandi Rogier)
Thought Leadership: They’re looking to you..
How thought leadership and content marketing go hand-in-hand (Thomas Ridge)
An evolving definition: what actually is thought leadership? (Amelia Keiser)