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#ContentCatchUp: As the saying goes
Chloe Edgley gravatar avitar

#ContentCatchUp: As the saying goes

Author: Chloe Edgley | Posted on: 1 March 2018

‘Quality over quantity’ is an old adage you’re probably tired of hearing as a marketer, so forgive us for throwing it your way one more time this week. Sometimes it really is just what all the signs point to.

This week’s #ContentCatchup shows that it’s time we stop overwhelming audiences with hundreds of lacklustre posts every day and instead spend more time on that one article or video that might catch fewer viewers, but will seriously intrigue the ones it does attract and have a real chance of generating a lead from them. It’s also time to catch up to the modern world of SEO: less link-crazed, keyword-stuffed, tagged-to-the-nines posts, and more content that contains specific information targeted at specific audience needs.


Previously, on the Ember Television Blog:

Content Marketing: 
Let’s stop overwhelming audiences..

Video Marketing: 

Infographics: Make ‘em pop..

Thought Leadership: They’re looking to you..

Related content

ContentCatchup Feb 23rd

Marketers must start thinking like publishers

6 tricks to beat your content writer’s block


Author: Chloe Edgley

Chloe Edgley gravatar avitar
Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.
#ContentCatchUp: As the saying goes



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