#ContentCatchUp: As the saying goes

‘Quality over quantity’ is an old adage you’re probably tired of hearing as a marketer, so forgive us for throwing it your way one more time this week. Sometimes it really is just what all the signs point to.

This week’s #ContentCatchup shows that it’s time we stop overwhelming audiences with hundreds of lacklustre posts every day and instead spend more time on that one article or video that might catch fewer viewers, but will seriously intrigue the ones it does attract and have a real chance of generating a lead from them. It’s also time to catch up to the modern world of SEO: less link-crazed, keyword-stuffed, tagged-to-the-nines posts, and more content that contains specific information targeted at specific audience needs.

Previously, on the Ember Television Blog:

• 5 content marketing mistakes that turn off audiences

• What marketers can learn from this year’s round of Super Bowl ads

• Case study: Creating the Birmingham Live launch video

Content Marketing: Let’s stop overwhelming audiences..

• Are keywords still relevant for SEO in 2018? (Simon Ensor)

• Slow down! Make less and better content (Sarah Greesonbach)

• A chuckle for all you weary marketers: 10 things clients never tell you (Writers)

Video Marketing: Ch-ch-ch-changes...

• What you need to know about how mobile video is changing (Moshe Vaknin)

• Changes are coming for video on Facebook: what marketers need to know (Paul Casinelli)

• But does my business reaally need video? (Yes!!!) (Mike Clum)

Infographics: Make ‘em pop..

• Design Inspo: This year’s Oscar Pop! Challenge from Shutterstock (Graeme Allister)

• The one thing that can make a big difference in your infographics (Jelian Devanesan)

• How to solve classic business problems with infographics (Mandi Rogier)

Thought Leadership: They’re looking to you..

• How thought leadership and content marketing go hand-in-hand (Thomas Ridge)

• An evolving definition: what actually is thought leadership? (Amelia Keiser)

• How do you create thought-leading content? A step-by-step guide (Rob Steffens)

Related content

ContentCatchup Feb 23rd

Marketers must start thinking like publishers

6 tricks to beat your content writer’s block

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.