content marketing, marketing, marketing news, video, video marketing, video production, #ContentCatchup, Content Catchup, digital marketing, infographics, social media, social video, social media marketing, thought leadership, how to content marketing, content marketing strategy, marketing 2018
My favourite article this week came from Andrew Schulkind of Target Marketing, on the importance of self-improvement through content - ‘No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful..’
It’s easy to get stuck into ‘teach-mode’ as you produce content - often it seems like the most straightforward way to publish posts that your audience will find useful. Forgetting that content marketing is a two-way street, however, is a common pitfall. Making successful content means finding the way of posting that resonates most with your audience - and to do that, you have to be paying attention to their voices as well as your own.
Here are this week’s top reads:
Previously, on the Ember Television Blog: