content marketing, marketing, marketing news, video, video marketing, video production, #ContentCatchup, Content Catchup, digital marketing, infographics, social media, social video, social media marketing, thought leadership, how to content marketing, content marketing strategy, marketing 2018
My favourite article this week came from Andrew Schulkind of Target Marketing, on the importance of self-improvement through content - ‘No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful..’
It’s easy to get stuck into ‘teach-mode’ as you produce content - often it seems like the most straightforward way to publish posts that your audience will find useful. Forgetting that content marketing is a two-way street, however, is a common pitfall. Making successful content means finding the way of posting that resonates most with your audience - and to do that, you have to be paying attention to their voices as well as your own.
Here are this week’s top reads:
Previously, on the Ember Television Blog:
Content Marketing:
Video Marketing:
Infographics:
Thought Leadership:
Related content
How to create audience personas
The beginner’s guide to Twitter Analytics
"We were delighted with the speed, efficiency and reliability with which the Ember Television team produced our video."
"Ember worked incredibly well under the pressure of a tight deadline and a difficult brief."
"There is no question that... we have strengthened the impact of our messages, it has made it easier to communicate and engage with clients and has been well received."
"Ember Television should be commended for appreciating the needs of their clients and the 100% commitment they give to projects."
Ember Regis Group Ltd., Suite 403 Rhubarb
25 Heath Mill Lane, Digbeth, Birmingham B9 4AE
Website by Scorchsoft
