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#ContentCatchUp: A two-way street
Chloe Edgley gravatar avitar

#ContentCatchUp: A two-way street

Author: Chloe Edgley | Posted on: 9 July 2018

My favourite article this week came from Andrew Schulkind of Target Marketing, on the importance of self-improvement through content - ‘No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful..’

It’s easy to get stuck into ‘teach-mode’ as you produce content - often it seems like the most straightforward way to publish posts that your audience will find useful. Forgetting that content marketing is a two-way street, however, is a common pitfall. Making successful content means finding the way of posting that resonates most with your audience - and to do that, you have to be paying attention to their voices as well as your own.

Here are this week’s top reads:

content catch up a two-way street


Previously, on the Ember Television Blog:

 
 
 
 

Content Marketing: 

 
 

 

Video Marketing:  

 
 

 

Infographics:  

 
 

 

Thought Leadership: 

 
 

 

Related content

ContentCatchup July 6th

How to create audience personas

 The beginner’s guide to Twitter Analytics

 


Author: Chloe Edgley

Chloe Edgley gravatar avitar
Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.
#ContentCatchUp: A two-way street

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