#ContentCatchUp: A two-way street

My favourite article this week came from Andrew Schulkind of Target Marketing, on the importance of self-improvement through content - ‘No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful..’

It’s easy to get stuck into ‘teach-mode’ as you produce content - often it seems like the most straightforward way to publish posts that your audience will find useful. Forgetting that content marketing is a two-way street, however, is a common pitfall. Making successful content means finding the way of posting that resonates most with your audience - and to do that, you have to be paying attention to their voices as well as your own.

Here are this week’s top reads:

Previously, on the Ember Television Blog:

• Case study: Maths in Motion mini documentary series

• How video is shaping the future of online spaces
  

• The seven types of marketer
  

Content Marketing: 

• Scientific proof of the power of content marketing (Charity Stebbins)
  

• The rise of smart packaging: bridging physical products to the digital world (Davor Sutija)
  

• Don’t get stuck in ‘teach’ only mode: Self improvement through content marketing (Andrew Schulkind)
  

Video Marketing:  

• The benefits, challenges, and best practices of video campaigns (Angela Stringfellow)
  

• 8 inspiring B2B video marketing campaigns that played beautifully (Steve Kearns)
  

• The video marketing formula: Magnify emotion, magnify your brand voice (Jon Mowat)
  

Infographics:  

• How to use infographics to get a bigger return on your content strategy (Richard Yu)
  

• Pro tips for creating interactive infographics (Creative Bloq)
  

• Science explains why infographics are effective marketing tools (Becca Fieler)
  

Thought Leadership: 

• Thinking and rethinking thought leadership (Daniel DeMarco)

• Spend a year becoming an industry influencer (Brian Hart)

• Nonprofits can engage in thought leadership too (Strategic 4 Sight)
  

Related content

ContentCatchup July 6th

How to create audience personas

 The beginner’s guide to Twitter Analytics

Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.