#ContentCatchUp: A success refresh

Sometimes one fresh idea is all it takes to revolutionise your mindset, and some of my favourite reads this week come under our thought leadership section. Whether it’s Brent Summers’ unique ‘broken promises’ strategy for finding out if you’re onto a winning idea or Daniel Latto’s point on the importance of aiming for ‘thank you’s,’ a new approach to success can be just what you need to give your work world the refresh it needs. Here are this week’s top reads:

Previously, on the Ember Television Blog:

• The beginner’s guide to Twitter Analytics: What to measure and how to do it

• What is a recce and why does my video need it?

• How to optimise your videos for the most popular social platforms

Content Marketing: Think outside the (text) box..

• How do other companies approach content creation? (Tereza Litsa)

• An alternative approach to developing content marketing personas (Robert Rose)

• Self-promotion is the biggest content mistake you can make (Ben Hollom)

Video Marketing: Put your story on screen..

• 7 things to know about writing powerful video headlines (Gloria Kopp)

• A quick-start guide to video marketing in 2018 (Digital Marketing Insitute)

• How to build an outstanding video strategy (Juliet Childers)

Infographics: Get that message seen as well as heard..

• A quick exploration of why infographics work so well (Matt Sutherland)

• Inspiration break: browse a collection of the best infographics on the web (Infographic Journal)

• The top 5 reasons to be using infographics in digital marketing (Bhumika Goel)

Thought Leadership: Swim against the stream..

• Could the ‘broken promise strategy’ be the tool to startup success? (Brent Summers)

• ‘Thank yous’ are the most important measure of success, not sales (Daniel Latto)

• 3 principles to bear in mind for anyone aiming to become a thought leader (Nicolas Cole)

Related content

ContentCatchup March 23rd

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Author: Chloe Edgley

Chloe is our copywriter here at Ember Television. Her interest in telling stories led her to study English with Creative Writing at the University of Birmingham, where she developed a specialised interest in screenwriting and digital media.