The world of content marketing changes fast. #ContentCatchUp is our fortnightly round-up of some of the best and latest articles on the subject, to keep you up to date.
Content marketing predictions for the new year (Stephanie Stahl)
Trends for digital marketers to keep an eye on in the new year (Jeff Bullas)
What brands can learn from the world of sports (Thomas Hobbs)
Eight content marketing pitfalls to be avoided (Juliet Scott)
What does it take to make award winning content? (Danielle Gibson)
What filmmakers can learn from both passion projects and commercial work (Cole Webley)
7 books that highlight the value of good storytelling (Joe Lazauskas)
Expert tips on how to creatively innovate with vertical video (Mark Lautman)
What does tighter social media regulation mean for brands? (Mobbie Nazir)
Key dates for your 2020 social media calendar (Gary Ennis)
How should businesses approach new platforms like TikTok? (Mark Schaefer)
Three key elements behind Coca Cola’s success on social media (Sean Cole)
What does the future hold for podcast advertising? (Ad Age)
The advertising trends that have dominated 2019 (Eliza Williams)
The best SEO tools for optimising YouTube content (Aleh Barysevich)
The limitations of Google Analytics (Gabrielle Sadeh)
What do small businesses need to know about Google’s local algorithm? (Mary Bowling)
If any of these articles have given you ideas that you’d like to pursue for your own organisation, why not get in touch? We’d love to talk them through with you.
Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.
With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?
Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.
Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?