#ContentCatchUp: Week 50, 2019

#ContentCatchUp: Week 50, 2019

Author: Robin Powell | Posted on: 11 December 2019

The world of content marketing changes fast. #ContentCatchUp is our fortnightly round-up of some of the best and latest articles on the subject, to keep you up to date.

Strategy

Content marketing predictions for the new year (Stephanie Stahl)

Trends for digital marketers to keep an eye on in the new year (Jeff Bullas)

What brands can learn from the world of sports (Thomas Hobbs)

Eight content marketing pitfalls to be avoided (Juliet Scott)

Content production

What does it take to make award winning content? (Danielle Gibson)

What filmmakers can learn from both passion projects and commercial work (Cole Webley)

7 books that highlight the value of good storytelling (Joe Lazauskas)

Expert tips on how to creatively innovate with vertical video (Mark Lautman)

Social media

What does tighter social media regulation mean for brands? (Mobbie Nazir)

Key dates for your 2020 social media calendar (Gary Ennis)

How should businesses approach new platforms like TikTok? (Mark Schaefer)

Three key elements behind Coca Cola’s success on social media (Sean Cole)

Advertising

What does the future hold for podcast advertising? (Ad Age)

The advertising trends that have dominated 2019 (Eliza Williams)

SEO

The best SEO tools for optimising YouTube content (Aleh Barysevich)

The limitations of Google Analytics (Gabrielle Sadeh)

What do small businesses need to know about Google’s local algorithm? (Mary Bowling)

If any of these articles have given you ideas that you’d like to pursue for your own organisation, why not get in touch? We’d love to talk them through with you.

Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin

#ContentCatchUp: Week 50, 2019

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