#ContentCatchUp: Week 47, 2019
Robin Powell gravatar avitar

#ContentCatchUp: Week 47, 2019

Author: Robin Powell | Posted on: 20 November 2019

Here’s a selection of the very best articles on the subject of content marketing that I’ve been reading over the last couple of weeks. If there’s anyone whose work you think we should feature in future, please let us know.


content catchup


Strategy 

Five advantages of digital marketing (Ember Television) 

Humanising your brand is more complicated than you may realise (Mark Schaefer)

How should marketing agencies differentiate in a crowded marketplace? (Ben Davis)

What are the consumer trends that will define 2020? (Global Web Index)

 

Thought leadership

Marketing industry thought leaders share what innovation means to them (Ad Age)

How to think and act like a thought leader (Jodi Amendola)

 

Content production

How to stop your production processes from standing in the way of creativity (Digiday)

How is brand content keeping up with the changing attitudes of young people? (PSFK Research) 

 

Social media 

Social media crowdsourcing can be a great way of optimising your business (Jacqueline Zote) 

What marketers can learn about social media from one of the industry’s most distinct Twitter accounts (Jordan Teicher) 

How can you bring the festive spirit to your social media campaigns? (Caroline Parry) 

A panel of marketing experts share their insights on the top trends in social media video (Linda Freund) 

 

Advertising

How do marketers rate 2019’s John Lewis Christmas advert? (Marketing Week)

Nostalgia is a powerful tool for influencing consumer decisions (YouGov research)

 

SEO

A former Google employee separates SEO fact from fiction (Kaspar Szymanski)

Are we making SEO more complicated than it needs to be? (Andrew Dennis)


Do you have any questions arsing from anything you’ve read? Get in touch and we’ll try to help you.




Author: Robin Powell

Robin Powell gravatar avitar
Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin
#ContentCatchUp: Week 47, 2019

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