Here’s a selection of the very best articles on the subject of content marketing that I’ve been reading over the last couple of weeks. If there’s anyone whose work you think we should feature in future, please let us know.
Five advantages of digital marketing (Ember Television)
Humanising your brand is more complicated than you may realise (Mark Schaefer)
What are the consumer trends that will define 2020? (Global Web Index)
How to think and act like a thought leader (Jodi Amendola)
How can you bring the festive spirit to your social media campaigns? (Caroline Parry)
How do marketers rate 2019’s John Lewis Christmas advert? (Marketing Week)
Nostalgia is a powerful tool for influencing consumer decisions (YouGov research)
A former Google employee separates SEO fact from fiction (Kaspar Szymanski)
Are we making SEO more complicated than it needs to be? (Andrew Dennis)
Do you have any questions arising from anything you’ve read? Get in touch and we’ll try to help you.