#ContentCatchUp: Week 45, 2019
James Cresswell gravatar avitar

#ContentCatchUp: Week 45, 2019

Author: James Cresswell | Posted on: 6 November 2019

Every fortnight, my Ember Television colleagues and I scour the internet for the very best articles on marketing, content and social media. Here’s our latest selection.


content catchup


Strategy

Is television still an important medium for marketers? (Mark Ritson) 

The key to making your voice heard in an age of “too much information” (Ember Television)

Writing a book: what can it do for your brand? (Mark Schaefer)

Eugene Schwartz’s simple strategy for copywriting success (Robert Bruce) 


Thought leadership

What’s the real value of thought leadership? (John Hall)

Some pitfalls to avoid when establishing thought leadership through guest blogging (Jeff Bullas)

Good leadership is about harnessing the creativity of your whole team (Nilofer Merchant)


Public relations

In an increasingly digital world, is there still a place for traditional PR? (Rumble Romagnoli)

What does the rise of artificial intelligence mean for the PR profession? (Jerry Silfwer)


Content production

What can content creators learn from low-budget horror films? (Ember Television)

Content marketers can learn a lot from the world of broadcast journalism (Lin Ying)

The hype may have died down, but there’s a lot of potential in augmented reality (Misha Sokolov)


Social media

Twitter and Facebook offer conflicting views on the issue of political advertising on social media (Michael Kan)

How brands can make an impact on Reddit (Diego Chicharro)

How Movember used social media to become a global movement for men’s health (Sean Cole)


SEO

A deep dive into Google’s latest algorithmic update, BERT (Dawn Anderson)

As Google turns 20, how have search and SEO evolved during that time? (Rebecca Sentance)

How the University of Arizona made a small tweak to hugely impact their SEO (George Nguyen)


If any of these articles have given you ideas that you’d like to pursue for your own organisation, why not get in touch? We’d love to talk them through with you.




Author: James Cresswell

James Cresswell gravatar avitar
James is our copywriter intern here at Ember Television. He joined us after studying an MA programme in Film and Television: Research and Production at the University of Birmingham.
#ContentCatchUp: Week 45, 2019

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