Every fortnight, my Ember Television colleagues and I scour the internet for the very best articles on marketing, content and social media. Here’s our latest selection.
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Is television still an important medium for marketers? (Mark Ritson)
The key to making your voice heard in an age of “too much information” (Ember Television)
Writing a book: what can it do for your brand? (Mark Schaefer)
Eugene Schwartz’s simple strategy for copywriting success (Robert Bruce)
What’s the real value of thought leadership? (John Hall)
Some pitfalls to avoid when establishing thought leadership through guest blogging (Jeff Bullas)
Good leadership is about harnessing the creativity of your whole team (Nilofer Merchant)
In an increasingly digital world, is there still a place for traditional PR? (Rumble Romagnoli)
What does the rise of artificial intelligence mean for the PR profession? (Jerry Silfwer)
What can content creators learn from low-budget horror films? (Ember Television)
Content marketers can learn a lot from the world of broadcast journalism (Lin Ying)
The hype may have died down, but there’s a lot of potential in augmented reality (Misha Sokolov)
Twitter and Facebook offer conflicting views on the issue of political advertising on social media (Michael Kan)
How brands can make an impact on Reddit (Diego Chicharro)
How Movember used social media to become a global movement for men’s health (Sean Cole)
A deep dive into Google’s latest algorithmic update, BERT (Dawn Anderson)
As Google turns 20, how have search and SEO evolved during that time? (Rebecca Sentance)
How the University of Arizona made a small tweak to hugely impact their SEO (George Nguyen)
If any of these articles have given you ideas that you’d like to pursue for your own organisation, why not get in touch? We’d love to talk them through with you.
Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.
With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?
Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.
Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?
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