#ContentCatchUp: Week 43, 2019
Robin Powell gravatar avitar

#ContentCatchUp: Week 43, 2019

Author: Robin Powell | Posted on: 24 October 2019

The world of content marketing changes fast. #ContentCatchUp is our fortnightly round-up of the very best and latest articles on the subject, to keep you up to date.



Reassuring consumers during Brexit uncertainty will be a big priority for many brands (Aron Caplan) 

Marketers need to think about how they measure their success (Mark Gooding) 

Are the principles of marketing education still relevant to the profession today? (Jacob Baadsgaard) 

Why marketers should keep an eye on the calendar (Ember Television)

Thought leadership

The 2019 winners of the prestigious Golden Drum Festival have been named (Minda Smiley)

Responsiveness to change is key to long-term success (Matt Barker) 

Insights on marketing from a gathering of industry thought leaders (Mark Schaefer)

Content production

What inspiration should content marketers take from big media companies? (Emily Gaudette) 

How can brands make their online content more accessible to those with disabilities? (Lizzy Hillier)

AR and VR technologies could reshape the future of marketing and retail (Naveen Joshi)

“Show, don’t tell” should be at the forefront of any video marketing campaign (Ember Television)

Creativity and tech skills need to go hand in hand (Jenny Brewer)

Social media

As platforms consider removing “like” counts on users’ posts, what could this mean for the future of social media? (Nathan Pettijohn)

How The New York Times augment their journalism with social media storytelling (Lizz Kannenberg)

Influencer marketing: separating fact from fiction (Brent Scott)

What are major publishers gaining from short-form video platform TikTok? (Deanna Ting)


Just as Google’s layout has changed over time, so too has SEO (Neil Patel)

Here are some of the SEO tactics that are better off left behind (Claire Beutel)

Decided to go down the content marketing route but don’t know where to turn for help? Send us an email or give us a call and we’ll see if we can help you.


Author: Robin Powell

Robin Powell gravatar avitar
Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin
#ContentCatchUp: Week 43, 2019



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