#ContentCatchUp: Week 41, 2019
Robin Powell gravatar avitar

#ContentCatchUp: Week 41, 2019

Author: Robin Powell | Posted on: 9 October 2019

Here’s a selection of the very best articles on the subject of content marketing that I’ve been reading over the last couple of weeks. If there’s anyone whose work you think we should feature in future, please let us know.

content catchup

 

 

Strategy

The way brands communicate with their audiences needs to evolve (Ember Television)

Content distribution is just as important as content production (Jeff Bullas)

5G will only increase the importance of mobile phones in consumer lives (Erick Fang) 

Learn to identify the mental blocks that impede creative thinking (Brian Clark)  

Late night brainstorming seesion aren't good for creativity  (Ernie Schenck) 

 

Thought leadership

Henry Rollins: punk icon to authority in content marketing (Emily Gaudette)  

New research reveals key attributes successful brands have in common (Steve Hemsley)

 

Content production

Anticipating audience reactions isn’t as simple as you think (Brian Clark) 

How can immersive live experiences augment a content marketing strategy? (Ember Television) 


Social media

Hootsuite’s Stephanie Genin on authenticity, storytelling, and the value of social media (Danielle Gibson) 

How Netflix uses social media to create a brand experience (Lizz Kannenberg) 

Instagram’s new @Creators account has useful advice for content marketers (Andrew Hutchinson)


Advertising 

How technology can help make sense of your paid advertising efforts (Yuval Ben-Itzhak)

How to make podcast advertising work (Rebecca White) 


Decided to go down the content marketing route but don’t know where to turn for help? Send us an email or give us a call and we’ll see if we can help you.




Author: Robin Powell

Robin Powell gravatar avitar
Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin https://plus.google.com/114307932267328112195/posts
#ContentCatchUp: Week 41, 2019

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