#ContentCatchUp: Week 39, 2019

Here’s my regular round-up of the latest news and views from the world of content marketing.

Strategy

How to to use text messaging to communicate directly with consumers  (Ann-Marie Alcántara)

Responding to customer feedback should be a crucial part of any marketing strategy (Sean Hargrave)

Remember to produce content for your audience, not for yourselves (Ember Television)

Content production

Experiential marketing: how to deliver unique experiences for your customers (Mark Schaefer)

How storytelling is evolving in response to new technology (Paul Talbot & Moti Cohen)

How to make a success of Facebook Live (Pamela Bump)

The value — and potential pitfalls — of “earned media" in mainstream publications (Ember Television)

Social media

What lesser-known social networks should marketers be exploring? (Albizu Garcia)

Some creative ideas for dealing with negative feedback and unjustified trolling  (Mobbie Nazir)

Social selling: what exactly is it and how does it work? (Gary Ennis)

Thought leadership

Insights from young entrepreneurs on how they gained credibility in their fields (Young Entrepreneur Council)

How successful thought leaders spend their downtime (Kerry Gorgone)

ROBIN POWELL is the founder of Ember Regis Group. You can find him on Twitter @RobinJPowell.

Ember Television provides a wide range of content — articles and audio podcasts as well as videos — for all sorts of organisations. If we can help you, drop us a line and let’s start a conversation.

Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin