Here’s my regular round-up of the latest news and views from the world of content marketing.
How to to use text messaging to communicate directly with consumers (Ann-Marie Alcántara)
Remember to produce content for your audience, not for yourselves (Ember Television)
How storytelling is evolving in response to new technology (Paul Talbot & Moti Cohen)
How to make a success of Facebook Live (Pamela Bump)
What lesser-known social networks should marketers be exploring? (Albizu Garcia)
Insights from young entrepreneurs on how they gained credibility in their fields (Young Entrepreneur Council)
How successful thought leaders spend their downtime (Kerry Gorgone)
ROBIN POWELL is the founder of Ember Regis Group. You can find him on Twitter @RobinJPowell.
Ember Television provides a wide range of content — articles and audio podcasts as well as videos — for all sorts of organisations. If we can help you, drop us a line and let’s start a conversation.