Here’s my regular round-up of the latest news and views from the world of content marketing.
How to to use text messaging to communicate directly with consumers (Ann-Marie Alcántara)
Responding to customer feedback should be a crucial part of any marketing strategy (Sean Hargrave)
Remember to produce content for your audience, not for yourselves (Ember Television)
Experiential marketing: how to deliver unique experiences for your customers (Mark Schaefer)
How storytelling is evolving in response to new technology (Paul Talbot & Moti Cohen)
How to make a success of Facebook Live (Pamela Bump)
The value — and potential pitfalls — of “earned media" in mainstream publications (Ember Television)
What lesser-known social networks should marketers be exploring? (Albizu Garcia)
Some creative ideas for dealing with negative feedback and unjustified trolling (Mobbie Nazir)
Social selling: what exactly is it and how does it work? (Gary Ennis)
Insights from young entrepreneurs on how they gained credibility in their fields (Young Entrepreneur Council)
How successful thought leaders spend their downtime (Kerry Gorgone)
ROBIN POWELL is the founder of Ember Regis Group. You can find him on Twitter @RobinJPowell.
Ember Television provides a wide range of content — articles and audio podcasts as well as videos — for all sorts of organisations. If we can help you, drop us a line and let’s start a conversation.
Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.
With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?
Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.
Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?