#ContentCatchUp: Week 37, 2019
Robin Powell gravatar avitar

#ContentCatchUp: Week 37, 2019

Author: Robin Powell | Posted on: 11 September 2019

Every day, my Ember Television colleagues and I scour the internet for the very best articles on marketing, content and social media. These are the latest articles to catch our attention.




Three simple questions to ask before devising a content marketing strategy (Jodi Harris)

Why having a niche is arguably more important now than it's ever been (Tim Dunton)

Strategic marketing lessons from The Princess Bride (Carol Phillips)

Three possible reasons why you aren’t getting more traffic (Izea)

Curating content can be even more valuable than creating your own (Adviser 2.0)

Video content

How to use stock footage more effectively (Tubular Insights)

The place for long-form documentaries in content marketing strategies (Ember Television)

Social media

How to have authentic conversations with your consumers (Mark Schaefer)

Where you might bet going wrong on LinkedIn (Carlos Gil)

How to host a successful Twitter chat (Maurice Rahmey)



Is your SEO strategy ten years out of date? (Rebecca Sentence) 

Are you paying attention to long-tail keywords and asking enough questions? (Manish Dudharejia)

Why having a product page is so important (Edwin Toonen) 


And finally...

If you missed our series on the real Peaky Blinders, here's the complete playlist:

Discovering the Real Peaky Blinders (Ember Television)


ROBIN POWELL is the founder of Ember Regis Group. You can find him on Twitter @RobinJPowell.

If we at Ember Television can help you with any aspect of your content marketing, why not get in touch? We'd be delighted to help you.

Author: Robin Powell

Robin Powell gravatar avitar
Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin
#ContentCatchUp: Week 37, 2019



Marketing is about give and take

Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.


Why should brands be interested in experiential marketing?

With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?


How can content curation make your brand valuable?

Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.


How does music play into the distinctive atmosphere of Peaky Blinders?

Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?