#ContentCatchUp: Week 37, 2019
Robin Powell gravatar avitar

#ContentCatchUp: Week 37, 2019

Author: Robin Powell | Posted on: 11 September 2019

Every day, my Ember Television colleagues and I scour the internet for the very best articles on marketing, content and social media. These are the latest articles to catch our attention.

#ContentCatchUp

 

Strategy

Three simple questions to ask before devising a content marketing strategy (Jodi Harris)

Why having a niche is arguably more important now than it's ever been (Tim Dunton)

Strategic marketing lessons from The Princess Bride (Carol Phillips)

Three possible reasons why you aren’t getting more traffic (Izea)

Curating content can be even more valuable than creating your own (Adviser 2.0)


Video content

How to use stock footage more effectively (Tubular Insights)

The place for long-form documentaries in content marketing strategies (Ember Television)


Social media

How to have authentic conversations with your consumers (Mark Schaefer)

Where you might bet going wrong on LinkedIn (Carlos Gil)

How to host a successful Twitter chat (Maurice Rahmey)

 

SEO

Is your SEO strategy ten years out of date? (Rebecca Sentence) 

Are you paying attention to long-tail keywords and asking enough questions? (Manish Dudharejia)

Why having a product page is so important (Edwin Toonen) 

 

And finally...

If you missed our series on the real Peaky Blinders, here's the complete playlist:

Discovering the Real Peaky Blinders (Ember Television)

 

ROBIN POWELL is the founder of Ember Regis Group. You can find him on Twitter @RobinJPowell.

If we at Ember Television can help you with any aspect of your content marketing, why not get in touch? We'd be delighted to help you.



Author: Robin Powell

Robin Powell gravatar avitar
Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin https://plus.google.com/114307932267328112195/posts
#ContentCatchUp: Week 37, 2019

Blog

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Is earned media still relevant to small businesses?

As much as the internet has empowered businesses to be their own publishers, "earned media" in mainstream publications still has a role to play. How can business owners pursue these opportunities, and what should they be wary of?

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What did the real Peaky Blinders wear?

The distinctive look of the BBC series Peaky Blinders and its characters has had a sizeable impact on modern fashion. But, historian Carl Chinn asks, how accurate are the clothes in the show?

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How are you speaking to your audience?

One of the biggest mistakes that marketers make is failing to take their customers' perspective into account when producing content.

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How historically accurate is the portrayal of women in Peaky Blinders?

Among the many things that Peaky Blinders has been acclaimed for are the show's well-written female characters. In this video, historian Carl Chinn takes a closer look at the real lives behind characters like 'Aunt Pol'.