#ContentCatchUp: a look ahead at the 2022 Winter Olympics
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#ContentCatchUp: a look ahead at the 2022 Winter Olympics

Author: Ember Television | Posted on: 27 January 2022

Happy New Year! In this first #ContentCatchUp post of 2022, our featured post looks at the design behind the imminent Winter Olympics in Beijing – including the BBC’s dramatic and eye-catching animated trailer, ‘Extreme by Nature’. 


“The opening sequence for BBC’s coverage of the games – designed by BBC Creative and London-based animation studio BlinkInk – plays up the drama of the winter sports. From a block of ice, emerges an athlete who alternately skates, slaloms and snowboards in the glare of flashing lights. Directed by Balázs Simon, the sequence uses 3D-printed ice sculptures and stop motion in an attempt to amp up the Olympic drama with the tagline: “Extreme by nature”.”

The design behind the 2022 Winter Olympics (Henry Wong)

Content production

Filmmaking and production lessons we can learn from Stephen Spielberg (Jason Hellerman)

An interesting combination of classic film cameras with today’s tech (Hannah Rooke)

Got a new camera? Here’s what you need to know (Jason Parnell-Brookes)

The marketing and content industry

A look at (or listen to) the most sonically distinctive brands (Mark Ritson)

How “Generation Covid” are changing the face of marketing (Stephanie Nerlich)

Marketers need to keep looking towards improvement (Mark Schaefer)

Creative inspiration

The Göteborg Film Festival draws on a cornucopia of classic film references in this promo (Emily Gosling)

How can personal projects help you attract new work? (Paul Rider)

Where to find creative inspiration (Zeeshan Bhatti)

In case you missed it… previously on the Ember blog

Focusing on innovation with Youth Work and Communities

Giving postgraduate students the information they need

Kit showcase: voiceover recording booth


Author: Ember Television

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This post was by an Ember Television guest blogger. For more content from our regular writers, and other guest blogs, check out our blogs below. https://twitter.com/EmberTelevision https://www.linkedin.com/company/1581465
#ContentCatchUp: a look ahead at the 2022 Winter Olympics



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