The days are getting shorter, the weather is getting colder, and – just as inevitably – Christmas ads are starting to hit our screens. The featured article in this week’s #ContentCatchUp takes a look at how this year’s offerings from the big brands are drawing on a mood of hopefulness and optimism after the strangeness of last year’s festive season.
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“Whilst 2020 and Covid-19 meant many creative studios and agencies couldn't film in their usual settings, reaching instead for animation and stop motion, this year seems to present quite a mix of mediums. Overall, there's a mood of optimism and joy as many of us prepare to spend a "normal" Christmas with family and friends when many of us couldn't last year.”
A look at the first festive ads of 2021 (Katy Cowan)
What’s the best software for editing audio? (Jourdan Aldredge)
Errors to steer clear of before hitting “record” (Alyssa Miller)
Some guidelines and pointers for starting a vlog (Martha Kendall)
The ad agencies selling a sustainable future to consumers (Ellen Ormesher)
What does the post-COVID future of marketing look like? (Rebecca Sentance)
The Open University’s award-winning strategy for inspiring an audience (Marketing Week)
Over 70,000 NASA photos combine to make a timelapse of the Sun (Jaron Schneider)
Photocollage and animation tell the story of a legendary New York club (Ina Pira)
Kit showcase: voiceover recording booth
Putting a rebrand into perspective with Bayes Business School
Kit showcase: stabilising gimbal
"We were delighted with the speed, efficiency and reliability with which the Ember Television team produced our video."
"Ember worked incredibly well under the pressure of a tight deadline and a difficult brief."
"There is no question that... we have strengthened the impact of our messages, it has made it easier to communicate and engage with clients and has been well received."
"Ember Television should be commended for appreciating the needs of their clients and the 100% commitment they give to projects."
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