In #ContentCatchUp, we take a look at the articles that have piqued our interest over the last month – spanning from practical content production insights, to links that have inspired us creatively.
This week's featured article looks at how Channel 4 embarked on a show-stopping campaign to promote the eagerly awaited new series of The Great British Bake-Off, transforming iconic landmarks into delicious-looking creations.
“A series of short films on TV and social media merge glorious cakes and bakes from within the Bake Off tent with the real world - from coastal cliffs exposing the UK’s Victoria sponge centre and a Battenburg lorry on a busy motorway to tractors lifting Lamingtons and the construction of a mille-feuille tower block.”
Got a Sony camera? A new app can turn your smartphone into a remote monitor (Jourdan Aldredge)
The cameras that revolutionised low-budget filmmaking (Jon Stapley)
Kit ideas for budding filmmakers starting out (Angel Saunders)
The artistry and ambition behind the Internet’s weirdest videos (Jason Hellerman)