For this week's blog, we're bringing back our #ContentCatchUp series, in which we collect some of the most essential reads on the internet about content production, marketing, and general creative inspiration.
This week's featured article looks at how Channel 4 created a Paralympics campaign that reflects the universal mood of the moment – celebrating endurance, and triumph over adversity.
“It’s sheer grit against the odds – which after the year we’ve all had, will strike a chord with many. But it’s not all doom and gloom, the sense of humour of our athletes is woven throughout the film – the enduring human spirit. The script was written in partnership with our athletes – everything you see in the film was inspired by real-life experiences of the Paralympians featured, all of whom generously shared their stories with us. Bradford brought cinematic vision to the development process, with his talent for unique, emotive visual storytelling.”
Ten ways to make interviews that little bit more cinematic (Alyssa Miller)
Aspiring creatives share their stories of starting out in 2021 (Hannah Currey)
Does advertising need to find its sense of humour again? (Sam Bradley)
A new documentary looks at an ambitious school play adaptation of Alien (Kambole Campbell)
A deep dive into the brand campaigns surrounding the Tokyo Olympics (Charlotte McEleny)
How Alfred Hitchock crafted the iconic shower scene from Psycho (Jason Hellerman)