#ContentCatchUp: Week 13, 2020

With coronavirus weighing heavy on everyone’s mind, this week’s #ContentCatchUp blog, as well as looking at how the world of content marketing is reacting to the situation, will kick off with a few links to provide a bit of much-needed inspiration and amusement to those of us currently self-isolating.

Creative inspiration and self-isolation distractions

Lighten the mood: Edgar Wright’s 100 essential comedy films (Zack Sharf)

Weekly creative challenges you can do from home (It’s Nice That)

Classic album covers reinterpreted to encourage social distancing (Doug Zanger)

The app that allows you to remotely watch film and TV with friends and loved ones (Stuart Heritage)

Strategy

How can businesses use video to reassure customers and employees? (Ember Television)

13 ways businesses can use SEO and marketing during this slow period (Miranda Miller)

Industries need to innovate in the face of the coronavirus outbreak (Harry Lang)

How to plan a visual event to replace a cancelled meeting (Robyn Showers)

Content production

How producers are adapting to working on content remotely (Tim Peterson)

A collection of support resources for creatives and creative companies affected by COVID-19 (Creative Review)

Further advice and updates for the creative community (It’s Nice That)

Factually-accurate content is needed more than ever. Here’s how to get it right (Ann Gynn)

Social media

The value of the social media community in times of crisis (Natalie Barnes)

Adapting your social platforms to the current situation (Henk Campher)

The brands using social media to encourage social distancing (Nikki Gilliland)

Advertising

Brands’ purpose-centered messaging is being put to the test (Matthew Valentine)

Advertisers are hitting pause and reworking plans to figure out how to proceed (Kristina Monllos)

Take care of yourselves during this difficult time; and if you have any questions or ideas arising from anything you've read, then please get in touch and we'll try to help you.

Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin