#ContentCatchUp: Week 09, 2020

#ContentCatchUp: Week 09, 2020

Author: Robin Powell | Posted on: 26 February 2020

The world of content marketing changes fast. #ContentCatchUp is our fortnightly round-up of the very best and latest articles on the subject, to keep you up to date.

Strategy

Five brands who’ve used current news stories as marketing inspiration (Pamela Bump)

What makes Red Bull’s content strategy unique? (Sean Cole)

What role should purpose have in your marketing strategy? (Nils Andersson Wimby)

Marketers should break the rules, but they shouldn't lack them (Robert Rose)

Content production

Ember case study: a day in the life of a Birmingham City University student (Ember Television)

Filmmaking lessons from this year’s award-nominated directors (Jason Hellerman)

Where do great ideas come from? (Lucy Bourton)

How directing duo Wriggles & Robins made a stop-motion animation in just three weeks (Suze Kaufman)

Social media

How Moment's content lead secures social resources for his team (Heliz Mazouri)

How Adidas are using WhatsApp as a marketing tool (Seb Joseph)

How social media and crowdfunding tools have helped charitable causes (Misha Sokolov)

Advertising

How are advertisers looking to survive without third-party cookies? (George P. Slefo)

Do shock tactics have a place in advertising? (Jennifer Small)

SEO

Is your outlook on SEO up-to-date? (Mark Schaefer)

Is being the top search result on Google still all it's cracked up to be? (Dr. Peter J. Meyers)

Ember Television provides a wide range of content — articles and audio podcasts as well as videos — for all sorts of organisations. If we can help you, drop us a line and let’s start a conversation.

Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin

#ContentCatchUp: Week 09, 2020

Blog

Marketing is about give and take

Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.

Why should brands be interested in experiential marketing?

With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?

How can content curation make your brand valuable?

Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.

How does music play into the distinctive atmosphere of Peaky Blinders?

Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?

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