#ContentCatchUp: Week 05, 2020

Every fortnight, my Ember Television colleagues and I scour the internet for the very best articles on marketing, content and social media. Here’s our latest selection.

Strategy

Are creative professionals losing sight of the importance of playfulness? (Karl Toomey)

Shutterstock’s predict a resurgence in “roaring ‘20s” aesthetics in the new decade (Imogen Watson)

The secret to producing effective case studies (Juliet Stott)

How remote working teams can operate as if they were in the same room (Emilie Moreland)

Diversity in the creative industry is as good for the industry as it is for society (JP Hanson)

Content production

A few lessons on visual storytelling from master cinematographer Roger Deakins (V Renée)

How Danielle Lurie used filmmaking skills to set her business apart from the competition (Sharon Steel)

Are traditional animation styles making a comeback? The Oscars shortlist suggests so (Jenny Brewer)

Social media

How a luggage retailer built their brand with social media storytelling (Nikki Gilliland)

A look at a common problem faced when building an audience on social media (Mark Schaefer)

Advertising

Why advertising needs a review process (Craig Davis) 

How to make the most out of carousel ads (Thibaud Clement)

The story behind Greenpeace and Aardman’s animated ‘Turtle Journey’ campaign (Imogen Watson)

SEO

SEO costs time and money – when is it time for businesses to make the leap? (Damon Burton)

What is the biggest SEO mistake that content marketers tend to make? (Joe Lazauskas)

Decided to go down the content marketing route but don’t know where to turn for help? Send us an email or give us a call and we’ll see if we can help you.

If you want to check out our previous work as well, we've just updated our portfolio page with some of our most recent videos.

Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin