#ContentCatchUp: Week 03, 2020

Here’s 2020's first selection of some of the best content marketing articles that I’ve been reading over the last couple of weeks. If there’s anyone whose work you think we should feature in future, please let us know.

Strategy

A look at Cadbury’s experimental video marketing strategy (Imogen Watson)

Steady progress is the key to growing an audience (Mark Schaefer)

Think about the real value of audience attention (Jay Acunzo) 

What’s the best strategy for scheduling and distributing your content? (Kelsey Raymond)

Content production

Case study: documenting the achievements of USE-IT! (Ember Television)

Top illustrators and animators think about what’s next for the industry in 2020 (Lucy Bourton)

Shutterstock’s amusing way of showcasing how stock footage can spark creativity (The Drum)

Art collective Meow Wolf on how online video can revolutionise the experience of art and narrative (Sharon Steel)

Social media

A closer look at Mark Zuckerberg’s predictions and priorities for the new decade (Patricio Robles)

How young people are reinventing social media marketing (Lucy Maguire)

Social media slip-ups to steer clear of (Gary Ennis) 

Social marketing inspiration from Starbucks (Nikki Gilliland)

Advertising

Where are brands falling short with social media advertising? (Andy Hardman)

The YouTube changes set to affect ad revenue for content creators (Matt Southern)

SEO

Re-optimising your content: what do you need to know? (Jeff Baker)

Get up to speed on the most important SEO stories of the past year (George Nguyen)

Confronting some of the popular misconceptions surrounding SEO (Alexandra Tachalova)

Ember Television provides a wide range of content — articles and audio podcasts as well as videos — for all sorts of organisations. To see some our latest work, why not take a look at our YouTube channel?

And if we can help you, drop us a line and let’s start a conversation.

Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin