So far in this series, we’ve seen how each principle individually can present its own set of meanings. However, just by combining two principles of a design or animation, brand new imagery can be created.
Let’s say for example you want to show different flavoured drinks; rectangles in various colours sitting in grey containers can do that with ease. Change the rectangles to circles, and the gray container to a gray stick, and you get different flavours of lollipops.
It’s worth noting here that not only is the colour change effective, but also the lack of colour change with the gray. In this example, the emphasis is placed on the colours and their differences, hence highlighting the range of flavours they represent.
The real life size and colour of certain objects can make them recognisable, even when using similar shapes.
2D circles may appear flat when evenly distributed in space, but make them closer together and gradually smaller, and 3D perspective can be achieved.
In part two, we explored how size can carry certain meanings such as strength and importance. A growing or shrinking object communicated these meanings but does so by emphasising the change in size. A large circle feels much larger when it starts off small.
In part five, we saw how personality and realism can be given to an object through movement. Just changing the colour and the arc of a movement can show the sun traveling across the sky and a tennis ball falling.
Remember, powerful imagery is created through the use, but more importantly, the limitation of these principles. The most engaging and intelligent uses of design and animation are achieved by saying a lot with very little. Think about how you can communicate your message with two circles of different size, or red and blue triangles, or maybe even a small quick square and a large slow one.