The UK engineering sector is currently experiencing a major skills shortage.
According to Engineering UK's 2016 report State of Engineering, this shortfall is causing a rise in operating costs and delays to the development of new products and services.
The report recognises that one solution is to encourage more women into the sector, stating that "if women were to participate more fully in STEM employment, it could contribute an additional £2 billion to the economy."
Birmingham City University recognises that to get more women into engineering involves changing the perception of engineers wearing blue overalls covered in oil.
In this video, Mechanical Engineering graduate Katja speaks about her experience of working as a Technical Communications Engineer at Siemens. She talks enthusiastically about the variety of work in her role, supportive colleagues and her hopes for the future in what she believes is a career full of opportunity.
Click the link below to read the report:
Giving students real opportunities: Working with Willmott Dixon
Careers in Design and Manufacturing
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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