Getting started on a brand documentary
When you think about marketing, documentary film probably isn't the first thing that comes to mind. Far from being a passion project...
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Ember Team
Jun 13, 20235 min read
Preparing for safe and successful drone filming
Pilot and astronaut Phillipe Perrin once said, “It's only when you're flying above it that you realize how incredible the Earth really...
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Sam Willet
Jun 13, 20235 min read
Motion graphic animation: Costs and production process
What's the one thing that's typically most important when it comes to our purchase decisions, but is often not discussed in any detail...
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Ember Team
Jun 13, 20235 min read
Does video quality really matter?
The importance of quality in online video cannot be overstated, but times are changing. The technology we use to create and produce video...
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Sam Willet
Jun 13, 20234 min read
What happens in pre-production and why do I need to pay for it?
As a producer, I always explain our video production process to new clients. It’s important for them to know what to expect and at what...
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jon66374
Jun 8, 20232 min read
Principles of design and animation, part 5: Movement
Up to this point, all of the principles I’ve shared have been for static objects. That’s great for design but won’t get you too far in...
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jon66374
Jun 8, 20232 min read
Principles of design and animation, part 4: Colour
The colour spectrum provides a wide range of creative choice and is often a matter of taste. However, capitalising on a colour’s meaning...
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jon66374
Jun 8, 20232 min read
Principles of design and animation, part 3: Space
So far, we’ve looked at how different shapes, and their sizes, can communicate various messages in design. However, these shapes can’t...
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jon66374
Jun 8, 20232 min read
Principles of design and animation, part 2: Size
Compared to colour and shape, size is one of the less abstract concepts of design when visualising real-world items, but it can still...
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Ember Team
Jun 8, 20232 min read
Principles of design and animation, part 1: Shape
Animation and design are excellent and increasingly popular ways of communicating information surrounding complex topics. By processing...
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Sam Willet
Jun 8, 20233 min read
What is a recce and why does my video need it?
You might see the word recce and think it’s a military term, and you’d be right - it comes from reconnaissance, but the film industry has...
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