Here’s the next episode of the One-Minute Content Marketer.
I show an approach we’ve found helpful when putting together content strategies. It’s a helpful starting point but it can also be a great source of inspiration if you need to come up with ideas for new content.
The thinking behind this video is based on a study by Prof. Paul Carlile of Boston University. You can read more about it in this article, including the story of how it transformed (see what I did there?) the engineering and design teams at a large automotive company.
And if you missed Robin’s One-Minute Content Marketer series on the science of persuasion, you can watch them here:
2) Social proof