New video: Building trust with content marketing

New video: Building trust with content marketing

Posted on: 17 February 2017

Here’s the next episode of the One-Minute Content Marketer.

I show an approach we’ve found helpful when putting together content strategies. It’s a helpful starting point but it can also be a great source of inspiration if you need to come up with ideas for new content.

The thinking behind this video is based on a study by Prof. Paul Carlile of Boston University. You can read more about it in this article, including the story of how it transformed (see what I did there?) the engineering and design teams at a large automotive company.

And if you missed Robin’s One-Minute Content Marketer series on the science of persuasion, you can watch them here:

A content marketer's guide to the psychology of persuasion

1) Reciprocation

2) Social proof

3) Commitment and consistency

4) Liking

5) Authority

6) Scarcity


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New video: Building trust with content marketing

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