New video: Building trust with content marketing

New video: Building trust with content marketing

Posted on: 17 February 2017

Here’s the next episode of the One-Minute Content Marketer.

I show an approach we’ve found helpful when putting together content strategies. It’s a helpful starting point but it can also be a great source of inspiration if you need to come up with ideas for new content.

The thinking behind this video is based on a study by Prof. Paul Carlile of Boston University. You can read more about it in this article, including the story of how it transformed (see what I did there?) the engineering and design teams at a large automotive company.

And if you missed Robin’s One-Minute Content Marketer series on the science of persuasion, you can watch them here:

A content marketer's guide to the psychology of persuasion

1) Reciprocation

2) Social proof

3) Commitment and consistency

4) Liking

5) Authority

6) Scarcity


Author:

 gravatar avitar
New video: Building trust with content marketing

Blog

...

Is Live Content For You?

Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.

...

Case study: Addressing customer pain points with Arkadin

To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.

...

Back to the future: making new content from old aesthetics

With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.

...

In marketing, explaining what you do is half the battle

For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy