Blue Monday is supposedly the most depressing day of the year here in the UK. According to researchers, it’s because of failed new years resolutions, rubbish weather and low bank balances after big spending at Christmas.
I say supposedly because here in Birmingham, the Birmingham Mail and Heart FM hit the streets to find out what made Brummies smile. The video was part of the #MailMilesofSmiles social media campaign, and aimed to be an injection of joy and happiness at one of the gloomiest times of the year.
As expected, the responses were entertaining, funny and heart-warming. It was also a huge success for the campaign. The target was 5,000 views across the Birmingham Mail website and Facebook page. At the time of writing, it’s had an astonishing 156,000 views on Facebook alone. Consider that target well and truly smashed.
And if there was any danger of Blue Monday bringing the Ember team down, the client's feedback made us smile:
Despite the dubious research (and that’s being kind) behind the idea of Blue Monday, it was great fun to hear what makes the people of Birmingham so happy. Plus, it’s worth watching the video just to see the guy talking about his love of rice and helicopters.