BCU's Innovation Fest brings through the next generation of tech entrepreneurs
Sam Willet gravatar avitar

BCU's Innovation Fest brings through the next generation of tech entrepreneurs

Author: Sam Willet | Posted on: 20 July 2017

A recent report estimates that the digital tech sector will add more than £2 billion to the West Midlands economy and create around 14,000 jobs. It’s also been reported that the digital economy is growing at twice the rate of the wider UK economy. Universities have a vital role to play in supplying the sector with the skilled graduates that businesses need.

For the past 3 years, Birmingham City University has played its part by hosting an annual event called Innovation Fest, where teams of students are tasked with developing a tech product to meet a market need. At the event, which has grown year on year, industry partners converge to judge a competition between the teams, and identify the most promising projects.

BCU understand that every event, whilst organised for the development of their students, also offers an excellent chance to show others the kind of opportunities they offer, and the exciting projects and career pathways students can access.

It’s vital not just for universities, but businesses of any size to foster and grow long-term, mutually beneficial partnerships with other organisations. At Innovation Fest, BCU team up with big businesses such as The Co-operative and Microsoft, and business incubators such as Technoport. The benefit for the students is that they get experienced business people to come and mentor them, and discuss ideas and working processes.

For their part, businesses can come and see what new ideas the students are coming up with. They can assess students’ suitability for roles in their organisation, and be on the lookout for ideas which can address a market need.

You can see the benefits Innovation Fest provides for students and business alike. It’s a challenge for students to prepare themselves for employment and life after study, but Innovation Fest helps students develop an entrepreneurial mindset which businesses really value.

The real strength of the above video is the excitement and rich potential it communicates. It promotes the university and taps into their identity as an institution. I’ve done a lot of projects with them over the last few years, and BCU are excellent at giving priority to applied knowledge. You can see this focus throughout their promotional material.

For BCU, it’s about investing in people, and making their students as employable as they can be. Events like Innovation Fest are evidence of this approach in action.


Related content:



Author: Sam Willet

Sam Willet gravatar avitar
Sam is a Producer and Client Manager at Ember Television. He has worked in online media since graduating with an MA in Film and TV from the University of Birmingham, and loves a good human interest story. You can contact him at [email protected] https://www.linkedin.com/profile/view?id=294919697&authType=name&authToken=k-zK&trk=prof-proj-cc-name https://twitter.com/ember_samw
BCU's Innovation Fest brings through the next generation of tech entrepreneurs

Blog

...

#ContentCatchUp: Inbound in vogue

We’ll be regularly gathering our favourite articles from around the web and collecting them right here to make sure you’re always in the loop on the latest and greatest content marketing insights.

...

How to create audience personas

Personas are a tool designed to help marketers bridge the gap between your assumptions and actual customer experiences. They’re archetypal character profiles you can refer to as often as you need to look at what you’re doing from your consumers’ perspective. Here's how to get started:

...

#ContentCatchUp: The big data debacle

We’ll be regularly gathering our favourite articles from around the web and collecting them right here to make sure you’re always in the loop on the latest and greatest content marketing insights.

...

Cambridge Analytica fallout: The future of social media marketing

Earlier this year the Cambridge Analytica story broke, and its revelations have left many brands wondering how they should react, and whether social media marketing has a future left at all. We explore what happened and what it means for marketers…