One of my creative heroes is the comedian and podcaster, Adam Buxton. He's prolific, experimental, smart, humble, and most importantly, very funny - all of which comes together on his excellent podcast.
On a particular episode, he told listeners asking what equipment he uses to record his interviews. It struck me as a revealing thing to do - like a magician giving away their secrets - but then again, more people are producing podcasts on weird and wonderful niche subjects because the technology to make them is widely available.
Adam Buxton - great podcaster.
As well as being accessible, my colleague Robin recently argued persuasively that producing a podcast is actually easier to create than video blogs or even written posts. He was drawing from his experience of working on his podcast The Evidence-Based Investor, which we launched a couple of months ago. As he demonstrates, podcasting is a great opportunity for marketers and comms professionals to engage audiences with interesting discussions in an open, personable way that other forms of content can't replicate.
So, with that in mind, and in the spirit of openness like Adam Buxton, here's the equipment we use to produce The Evidence-Based Investor. If you're thinking of starting a podcast or taking your current podcasting to the next level, I hope you find it useful.
An easy-to-use recording interface. Nice promo video too.
We use this microphone for recording voiceover parts in the studio, so introductions, conclusions, etc. If you are using a similar microphone, make sure to use a pop shield too.
When we're recording in the field, we use a set of these plugged into a Zoom H1.
A powerful tool for editing and making your podcast sound polished and professional. Once you have your filters and presets saved, it can also make producing your podcast very quick and efficient.
Many of the interviewees we've featured so far have either been in the States or around the UK. The sound needs mastering but combined with Soundflower (see below), Audition, and a reliable internet connection, it's a great tool for recording interviews, wherever your interviewee is in the world.
We use Soundflower to record interviews over Skype. Audacity is another alternative that people may prefer, but we have the most experience using Soundflower so for the moment, it's our software of choice.
So that's the gear. Finally, here are some tips from Alex, our Technical Lead, about how to get the best recording for your podcast:
Content marketing works best when you give it time
The psychology of persuasion: Commitment and consistency
How to make your company heard above the din
As complex and technical as SEO may seem, the creative skillset of content marketers puts them in a good position when it comes to addressing the fundamentals.
When promoting the Royal Birmingham Conservatoire's course in Applied Theatre, we had the creative challenge of showing prospective students a different side to the world of theatre.
It may not communicate your brands message as directly as writing or visual flair, but music can give life to your brand and its content.
7 ways to get followers for your LinkedIn company page - sharing engaging content is perhaps the most important step, but there's more you can do.
Ember Regis Group Ltd., Suite 403 Rhubarb
25 Heath Mill Lane, Digbeth, Birmingham B9 4AE
Website by Scorchsoft
