This post was co-written with Alex Dewhirst.
It's easy to see why aerial videography is so popular at the moment.
It gives a fresh perspective on places we see and travel through every day like cities, factories, offices, exhibition halls, and landscapes. We notice hidden details and experience them in a way that can't be achieved on the ground.
The technology is now widely available and more affordable. Consumer-friendly drones such as the DJI Phantom 4, the Yuneec Typhoon H, and the Parrot Bebop produce amazing results that give Hollywood helicopter pilots a run for their money.
It's a great way of engaging your audience. Today, people's attention spans are scarce and in high demand. Showing them something they're overly familiar with in a way that they've never seen before will pull them in and hold their attention.
It's also memorable, which is an important feature for marketers and comms professionals. When we were approached by Zani to produce a video case study of their most successful client, Sertec, we saw a great opportunity to use a drone.
Zani are an Italian family-owned company that manufactures industrial presses. They supply them to the Sertec Group, an automotive parts manufacturer based in Birmingham with prestigious clients including Jaguar Land Rover. After experiencing rapid growth and expanding their Gorsey Lane site, Sertec invested in 12 new presses from Zani. They wanted a video to tell the story of their relationship and the scale of work that they've achieved in recent years.
As you can see, Zani presses are huge. A drone was needed to convey the size of the operation as well as showing the machinery on location to potential buyers. It creates smooth opening shots that reveal the products to the audience in a new and interesting way. The drone footage gives viewers a unique viewpoint of the setup.
It was also useful for showing how much Sertec have grown. As Dave says in his interview, growth doesn't come with backward thinking. One can see signs of this ambition when on-site, but it becomes so much clearer and obvious when seen from the sky.
As I mentioned earlier, drones are becoming more affordable, which means there are a lot more shysters out there offering aerial videography. If you're considering hiring a drone pilot for your next production, check they hold a Permission for Aerial Work (PFAW) or similar license, issued by the Civil Aviation Authority. It's illegal to film using a drone for commercial use without one. Before production starts, ask them to show evidence of:
With these in place, you'll have the peace of mind that your video will feature memorable, engaging, high-impact aerial videography.
We've produced several videos now using footage filmed by a drone, and every time the results have lifted the content. Here are some examples, plus another example of our work in manufacturing:
We can end fuel poverty with these inventive ideas - Accord Group
Making industries stronger with top-quality knowledge exchange - AHDB Potatoes