Most firms would like more clients, and that, undoubtedly, is a major motivation behind content marketing. Over time, regularly producing and sharing high-quality content that’s accessible, relevant and engaging does, most definitely, help firms to win and retain business.
But content marketing is also about building trust, and of course, the two are connected. The more trustworthy you are as a business, the more likely people are to do business with you, and to remain clients of yours in the future.
There isn’t a single sector where trust is not important; and there are some, particularly professions such as financial advice, law and medicine, where it’s absolutely essential.
Marketing Insider Group CEO Michael Brenner recently posted an excellent article on this subject, in which he quoted two different studies:
Michael then gives seven tips for building trust through content marketing:
Read the full post here: