With 310 million users active each month, Twitter is marketing heaven. But as the average time spent on the platform each day is only one minute, brands have a very small window to convince someone to follow them and interact with their content. On top of this, Twitter only allows for one link, a small profile picture, and a very short bio, meaning you have limited space to make a solid first impression.
With all this working against you, we have outlined 6 tips to help you create a more engaging profile:
1. Ensure your profile is up-to-date
There is nothing that will put a potential follower off quicker than an incomplete profile. A personable profile picture, brief biography, company website and updated cover photo will give a user an insight into your personality and your brand. If they like what they see, they are more likely to follow your account and even click through to your website. Remember, get to the point quickly in your biography and keep it as brief as possible to hold attention.
It’s best to use a picture of something people can connect with - for example, a person, animal, or a place. Consider using your brand's logo in the cover photo so users become familiar with your business, making your logo instantly recognisable to them. Also, because profile pictures are so small, design one that uses contrast (colours and shapes) to stand out in Twitter feeds.
2. Update your pinned tweet
Pin a tweet with lots of emotion to grab attention as soon as a user clicks on your profile. Keep it up-to-date and regularly change it, making sure to outline recent company announcements, a mission statement, one of your most popular tweets, or, even better, an upcoming event. You can go in a lot of different directions with your pinned tweet but, above all, make sure the content is interesting - give your audience a reason to interact with your content.
3. Aim to post daily
If you have regular content going out on your feed this will do a few things. Depending on what you’re posting, it can drive traffic to your Twitter profile or your website and increase engagement and awareness of your business. This means that you can hopefully increase sales - but how often should you post on twitter?
In a study run by Social Bakers, they examined over 11,000 different tweets from big brands to see if they could uncover the ideal tweeting frequency. What they found is that if you are looking to optimise your engagement per tweet, then 1-5 tweets per day is ideal, depending on your audience size. However, if you want to generate more total responses, then you can tweet as much as you want. The key is to make sure your content is engaging - take a look at our previous blog post to find out what makes an engaging post.
4. Try and be different
With so many businesses out there trying to grab users’ attention, it’s best to not just churn out ‘interesting’ articles and emotionless content. Instead, have a look at ways you can inject some energy into your posts. Why not invest in video, infographics and gifs? This content is reusable and can also be included on your website. Hubspot recently found that 43% of people want to see more video content from marketers. Give people a reason to stop scrolling.
5. Use short sentences
People think that because Twitter allows you to use 140 characters, you have to use them all. In fact, Twitter reported that tweet copy with fewer than 50 characters generates 56% more engagement than Tweet copy with 50-100 characters. Keep things simple and interesting.
6. Interact with your audience
Probably the most important point; make sure you are interacting with your audience. If users see you interacting with thought leaders and retweeting their own content, it’s more likely that they will engage with you too.
More importantly, ensure that you publicly respond to customers queries and questions, even if they are negative. Initial comments should always be public, but you can take further discussion offline so you can get to the root of the problem without other users getting involved. This will make you appear more trustworthy and more appealing. Every organisation in the world receives complaints, but it’s how you deal with them that can change public opinion.