3500 Engineering students from 35 countries around the globe descended on Silverstone to compete in the Institute of Mechanical Engineering's Formula Student competition. University teams pit their designs against each other in a variety of events, incuding sprint and endurance races. Before the event, we caught up with the BCU racing team to document the challenge they faced.
Formula student is more than just building a fast car. Entrants are also judged on the rationale behind their design, which includes cost, viability and sustainability. It is a steep learning curve for the fledgling engineers as they strive to develop their skills.
Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.
With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?
Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.
Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?