6 lame excuses financial advisers use for not investing in content marketing

Author: Robin Powell | Posted on: 19 August 2014

Here at Ember, we believe that the financial services - an industry that has a lot to gain from content marketing - isn't taking full advantage of these opportunities. Here, we answer some of the arguments that we've come across. And remember, if you find this useful or you disagree with any of the points, feel free to share and let us know your thoughts.

There's no excuse: content marketing and financial advisers

Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin