For some, synthetic biology (synbio) is the new engineering. Despite fears that it could be used to create new ecological dangers, synbio has already made significant advances in healthcare, technology, agriculture and data storage. In this short video for the Rainbow Seed Fund, Professors Orkun Soyer and Declan Bates from the University of Warwick define synthetic biology, discuss how it can be applied and look at why it's creating so much excitement across the world.
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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