For some, synthetic biology (synbio) is the new engineering. Despite fears that it could be used to create new ecological dangers, synbio has already made significant advances in healthcare, technology, agriculture and data storage. In this short video for the Rainbow Seed Fund, Professors Orkun Soyer and Declan Bates from the University of Warwick define synthetic biology, discuss how it can be applied and look at why it's creating so much excitement across the world.
Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.
With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?
Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.
Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?
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