In the digital age, communication is constant and instant, with an ever-growing demand for information. This makes it even tougher for your business to remain in the spotlight, but it also means connecting with clients in real time to deal with the demand. Social media is one way to do this, allowing interaction on a personal level so that clients can receive an experience tailored to them. This is something which is most likely already a big part of your day-to-day business life, so perhaps what you’re looking for is something to kickstart that interaction in a big way, an event of some kind to reach out to customers and potential clients to say “This is our business, and here’s why you should be working with us right now”.
One way to do this is to introduce live streaming to your next big event or product launch. Live streaming may sound complex and expensive but in fact it’s more accessible than you think. With a plethora of advantages, live streaming could be exactly what your business is looking for.
Broadcasting your business’s event is a big deal. It says to customers that they need to be seeing this right now in a way that recorded content simply does not. It shows that your brand is relevant, fresh and exciting, to the point where the live stream will become an event in itself. That’s not to say you can’t re-appropriate the broadcast later on as snippets of video to remind viewers of the highlights of the event, or make it available to those who couldn’t watch it live (think about your clients in different time zones). There are a multitude of opportunities to make the most of the broadcast with vox-pops, audio podcasts, blogs and more.
Live streaming also puts your event on a global platform since geography and lifestyle are no longer a barrier to attendance. At the same time, why not get social media involved as well? You could create a hashtag to encourage viewers to engage and interact with the event in real time, which boosts discussion and excitement around your product or brand. It will also help you to engage personally with clients; if you have team members managing the Twitter or Facebook feeds you can answer questions and join in the discussion as the event unfolds, something which not only ensures a stronger relationship with clients but will also help with that all-important SEO.
As for the logistics, live streaming is of course a little more complicated than pre-recording content, but it won't get in the way of the event itself. All that’s needed is a couple of cameras which can be subtly hidden around the event and a computer which will send the images off to the web. It shouldn’t encroach upon the speakers or attendees - in fact, they’ll probably barely even notice it. The only people who should notice it are those watching at home, tweeting about it, taking note and hopefully becoming your next new customer.