World Cup 2014, Staffordshire Police
Staffordshire Police are taking steps to reduce the potential numbers of domestic abuse cases, alcohol-related disorder and drink-drinking incidents - the negative side of increased alcohol consumption that is likely to take place during the World Cup.
The video complements other activity that Staffordshire Police are undertaking during the football tournament, including posters displayed in all licensed premises and doctors surgeries across the area, radio advertising and targeted social media.
For more information, visit the Staffordshire Police website.
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
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