James Stevenson, Head of Adviser Technology at Sesame Bankhall Group, shares his experience of working with IRESS and their XPLAN product. Sesame Bankhall supports over 11,000 advisers in the UK, so it's vital that the technology behind their support is both flawless and efficient.
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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