Making Transitions Happen - Climate-KIC

Making Transitions Happen - Climate-KIC

Posted on: 1 May 2014

Making Transitions Happen, an initiative from Climate-KIC, aims to build a low-carbon society. The aim is to reduce our impact on the environment by engaging with business, governments, public bodies and individuals, and sharing their exciting new innovations. 

For more information, visit www.climate-kic.org


Author:

 gravatar avitar
Making Transitions Happen - Climate-KIC

Blog

...

Is Live Content For You?

Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.

...

Case study: Addressing customer pain points with Arkadin

To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.

...

Back to the future: making new content from old aesthetics

With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.

...

In marketing, explaining what you do is half the battle

For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy