Carl Richards is the author of 'Behavior Gap' and producer of the 'Sketch Guy' column in the New York Times. We tracked him down on his recent visit to Britain to speak at the Nucleus Financial Conference, where he used his trademark sketches and humour to deliver a serious message: time and time again, our behaviour as investors runs counter to investing logic, with an in-built compulsion to buy and sell at completely the wrong time.
http://www.sensibleinvesting.tv - impartial information on the benefits of low-cost, long-term and highly diversified investing
Live video may seem, at first glance, like a medium with limited applications; but the simple fact of its being live opens up several possibilities to innovate and draw in your audience.
To promote Cisco Webex and Arkadin, our live-action video used a narrative structure based on resolving the pain points of our target audience: IT managers.
With Shutterstock’s prediction that the aesthetics of the past will be a dominant trend this year, it's a perfect time to think about ways of looking to the past to inspire forward-thinking content.
For providers of specialist or niche products and services, it's especially important to use video as part of your business marketing and sales strategy
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