Carl Richards is the author of 'Behavior Gap' and producer of the 'Sketch Guy' column in the New York Times. We tracked him down on his recent visit to Britain to speak at the Nucleus Financial Conference, where he used his trademark sketches and humour to deliver a serious message: time and time again, our behaviour as investors runs counter to investing logic, with an in-built compulsion to buy and sell at completely the wrong time.
http://www.sensibleinvesting.tv - impartial information on the benefits of low-cost, long-term and highly diversified investing
Brands need to be able to adjust their marketing strategies according to the kind of people they want to attract. In the age of instant communication, how a brand chooses to communicate with their audience is of paramount importance.
With consumer tastes gravitating further towards experiences as opposed to just products, how can marketing follow suit?
Getting your message heard amongst the overflow of information online can sometimes feel like a fool's errand. But, through content curation, businesses can find benefits in this surfeit of choice.
Music is a big part of the BBC's Peaky Blinders. But how does the show's distinctive sonic identity help to convey its gritty, sinister atmosphere?
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