What to see and do? How business and leisure travellers use video

Research has underlined the need for travel companies to engage with consumers through video.

A study by Ipsos MediaCT, commissioned by Google, found that people are using video at every stage of the customer journey - from deciding where to travel to selecting a website to book through.

The research also revealed that consumers are watching videos on a range of different devices, and that they're producing and sharing their own content more than ever before.

Google says the two key takeaways for marketers are that they should:

1. Develop and promote video content that allows them to bring the sights and sounds of their destination, property or product to the consumer; and

2. Know how to leverage user-generated content to allow advocates to tell  their story for them.

We've produced this infographic to illustrate the key findings.

If you're a marketer for a business in the travel sector and would like to know more about the benefits of developing high-quality video content to engage with existing and potential customers, please get in touch with us.

Drop us an email at [email protected] or give us a call on +44 (0)121 771 3382.

Author: Robin Powell

Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin