What to see and do? How business and leisure travellers use video
Robin Powell gravatar avitar

What to see and do? How business and leisure travellers use video

Author: Robin Powell | Posted on: 31 January 2014

A cartoon showing choices that travellers use in travel decision making

Research has underlined the need for travel companies to engage with consumers through video.

A study by Ipsos MediaCT, commissioned by Google, found that people are using video at every stage of the customer journey - from deciding where to travel to selecting a website to book through.

The research also revealed that consumers are watching videos on a range of different devices, and that they're producing and sharing their own content more than ever before.

Google says the two key takeaways for marketers are that they should:

  1. Develop and promote video content that allows them to bring the sights and sounds of their destination, property or product to the consumer; and

  2. Know how to leverage user-generated content to allow advocates to tell  their story for them.

We've produced this infographic to illustrate the key findings.

Infographic showing how travellers used video in travel decision making

If you're a marketer for a business in the travel sector and would like to know more about the benefits of developing high-quality video content to engage with existing and potential customers, please get in touch with us.

Drop us an email at [email protected] or give us a call on +44 (0)121 771 3382.


Author: Robin Powell

Robin Powell gravatar avitar
Robin worked for many years as a television journalist with ITV, Sky and the BBC. He is the founder of Ember Regis Group and heads up Regis Media, a niche provider of content marketing for financial advice firms. He blogs as The Evidence-Based Investor and also works as a consultant to disruptive companies in the financial services sector. https://www.linkedin.com/profile/view?id=45830333&snapshotID=&authType=name&authToken=6sSD&ref=NUS&trk=NUS-body-member-name https://twitter.com/ember_robin https://plus.google.com/114307932267328112195/posts
What to see and do? How business and leisure travellers use video

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