music, Birmingham City University, conservatoire, Birmingham, promotional video
Client: Birmingham City University
Length: 1 minute, 42 seconds
Style: Live-action cinematic promo
Birmingham City University approached us to create a video that would showcase the Royal Birmingham Conservatoire’s £57 million teaching and performance facility. BCU wanted a cinematic piece to reflect the fusion of traditional and contemporary, and the thrill of musical performance
The concept behind the video was to show the various impressive rooms, halls and facilities empty, without featuring musicians or any other people, instead using non-diegetic music that would be heard coming from those spaces if musicians were present.
This music itself was composed and produced by one of the conservatoire's own students. They were instructed to start with a single instrument and build to a crescendo, to give the video momentum and energy.
The video ends with a the empty concert hall transitioning into another shot of it in use by an orchestra - this looks like an actual performance, but was filmed during one of the orchestra's rehearsal sessions.
This approach of filming the conservatoire empty had the benefit of reducing costs and simplifying the logistics of coordinating musicians and extras, whilst letting the emphasis fall on the music and the spaces themselves.
The costs saved were put towards additional grip and a professional drone crew to capture dynamic shots that show off the spaces.