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Alumni Profile: Yifan 'Buddy' Ling

Overview:

  • Client: Birmingham City University

  • Length: 1 minute, 54 seconds

  • Style: Live-action


Brief:

Birmingham City University approached us to create an alumni profile for Yifan Ling – more widely known by her pen name Buddy – who studied illustration at the University and is now one of China's most popular manga artists.

 

Our approach:

We interviewed Buddy in some of the classrooms where she studied illustration at the University, and got her thoughts on coming to the UK and how her studies helped her to hone her craft and develop her career. We filmed some of the campus facilities she used, as well as of her conversations with her former tutor, Andrew Kulman, who still offers insights to Buddy today. We were also able to film shots of her creating some of her artworks which we intercut into the video, along with images of her most recent manga projects to create a whole picture of her talent and success since studying at the University.