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Courting Change: Digital Video in the Legal Sector
In a crowded marketplace, how can today’s legal firms differentiate themselves from their competitors? One way is digital video, so this week’s post contains some examples of how video can be used… by Sam Edwards The legal sector is an … Continue reading
What is Crossing the Line?
Video production can be a tricky operation, with lots to think about. Over the coming weeks, Ember Television’s production team will share hints and tips on the basics of producing a quality video. First up: don’t cross that line… What … Continue reading
The Latest Digital Video Trends – And How to Use Them
By Robin Powell Adobe has just released its US Digital Video Benchmark for 2012 – its annual report on all-things-video. Even for those, like ourselves, who correctly predicted the exponential growth in demand some time ago, the figures are frankly … Continue reading
Spot the Difference
Is thought leadership the new differentiator between the professional services? by David Mellor We live in a world of bewildering choices. We face choices every day as a consumer. Do we shop online or in the supermarket? If so which … Continue reading
Kicking up a Stink: What Makes a Video Cheesy?
Ember Intern Sam Edwards guides us through what makes a cheesy video… There are many elements that make a cheesy video. Before we start, we need to establish two truths: different people find different things cheesy, and cheesy does not … Continue reading
Museums and the Digital Experience
by Mika Watkins Digital is evolving at an incredible rate. Recent statistics indicate that over half of all UK consumers own a smartphone, and Ovum predicts that 6 billion iOS apps will have been downloaded by the close of 2012. … Continue reading
‘Viral’: a Dirty Word?
by Mika Watkins A recent talk at London Transmedia Fest saw Olivia Rzepczynski of Ogilvy & Mather branding viral a ‘dirty word’. Given that 72 hours of video are uploaded to YouTube every minute, and amateur films like the notorious … Continue reading
The Power of Video Marketing: A Case Study
by Robin Powell If you’re still skeptical about the power of high-quality video marketing, I’d invite you to consider the case of SensibleInvesting.tv. We were approached in the summer of 2011 by a company called Barnett Ravenscroft Wealth Management, who … Continue reading
Broadcast Quality Content for the Web
by Mika Watkins In a world where business visibility is increasingly based on Google rankings and social media presence, the importance of video marketing in boosting a company’s SEO is higher than ever. Recent statistics released by E-marketer show that … Continue reading